Page 4 Advertisements Column 2

Sun (Christchurch), Volume I, Issue 121, 27 June 1914, Page 4

3170 Phone Number GRAHD THEATRE STAND I For Speedy, Up-to-date Touring Car or Ask your Storekeeper or Cfaemist for c.c.cvc. " CHILBO " __ The Certain Cure for Chilblains 2 /- 2/-

The rantings and the yawp of the demagogue are often mistaken by the uninformed for patriotism and love for the " deaf people." Superlatives, shallow "talking points," fads, fallacies and imaginary virtues concerning various articles of merchandise, automobiles included, are used to becloud the mind and to divert the attention of the buyer from the real essentials. The real test of an automobile is what it actually is and what it actually does, not simply what its maker or their salesman " claim " for it, claims which are often not borne out by the facts. We make claims for the Cadillac, the car which is produced and is to-day being bought in greater numbers than any two, and probably any three, other high-grade cars in the World. These claims are based on what has been substantiated for years and what can be and is being substantiated every day. The Cadillac has for years led the procession in motor car development and motor car progress. It has never resorted to subterfuges and expedients for temporary advantage, at the expense of the buyer. It has furnished to the motor buying public only that which was known to be right and that which it knew would afford constant and enduring service and satisfaction. i DEXTER & CROZIER CHRISTCHURCH & AUCKLAND "BROWNING'S FOR "IT" 170 HIGH STREET - BOOTS