Telling the People

Sun (Auckland), Volume IV, Issue 1010, 28 June 1930, Page 6

Telling the People

“THESE GOODS ARE MADE IN NEW ZEALAND”

A FEW months ago the president of the Auckland Manufacturers’ Association walked along Queen Street looking- into shop windows for a sign or notice of any kind to show that the goods displayed were “Made in New Zealand.” He could not find a single sign. But today the position has altered. There are numerous window displays throughout the City and suburbs of New Zealand-made goods, and signs and notices everywhere drive home the message—“ Buy New Zealand-Made.”

Tliis amazing change has taken place, not because there is suddenly a greater variety of goods made here, but because retailers have now every confidence in stating openly what is and what is not made in New Zealand. This new confidence comes in response to the demand—-because people are becoming educated to the enormous variety and the excellent quality of the goods made by their fellow countrymen, and of the advantages of buying these goods and

thus keeping the money within the country. Only a casual Avalk round is needed to impress on any observant persou the amount of direct publicity New Zealand-made goods are receding since The Sun opened its industrial campaign IS months ago. Huge hoardings, advertisements on trams, the advertisements of retailers in the neAvspapers, and innumerable shop window cards and displays, all help to tell the tale. At the present time, as a matter of fact, there are some particularly

fine displays. For example, is a men’s outfitters in Synnocsds Street, with a whole window devtated to men’s clothing and accessories all made in New Zealand; there is a grocer’s shop in Ponsonby with a woh-

THis sign, which is supplied by the Auckland Manufacturers’ Association, is freely displayed in the display windows of shops selling New Zealandmade goods.

dert'ul display of Auckland-made, jams and fruit preserves; a Queen Street department store has a large showcase just inside the door displaying fashionable men’s wear in ties, gloves

and scarves, with a prominent notice ! saying that they are all made in New* j Zealand; there is a big display of travel goods in Quay Street; a Queen j ' Street men’s shop is advertising in i ! its windows New Zealand woollen I underwear for men, and New Zealand- j made suits; there is not one, but I dozens of grocers’ shops throughout j the suburbs in the “Four Square” j chain which prominently display New • Zealand-made foodstuffs; and so on,, in every kind of business and in every suburb. The demand for New Zea-land-made goods is making itself and the retailers are responding by shop-window’ and other adverI 'Rising, which has the effect of making iEt.il! more people interested. The examples quoted are merely mpfical of a campaign which is going or? steadily with practically every retainer. In some cases the manufacure r is coming to the help of the re teller by arranging the displays. Such: is the case of one local manufacturer, who has four new window displfeiys every w’eek. In Addition, attention must be drawn to large class of articles made wholly* in New’ Zealand from New* I Zealand’s native products, which are j nr advertised or remembered as such.. Cigarettes and tobacco, for j example* and furniture, and several other i ■ AH ini .all, one must say that, judging by ttie efforts ot" retailers and the ! demands t'f housewives and shoppers. New ZeaUs. 1 nil-maile goods are being more sou.gUt after and tallied about this year <than ever before.