Spending More Yet Saving More

Sun (Auckland), Volume II, Issue 520, 24 November 1928, Page 5

Spending More Yet Saving More

Success of the Thrifty Shoppers Movement Co-operation, increased business, increased saA'ings—these are the AA-atchwords of the day. These ideals are also the Avonderful dreams that have been made to come true by the Thrifty Shoppers Movement. In a A'ery short time everyone will be asking, “What is this Thrifty Shoppers Movement?” There is only one *\vay to get a full answer—by asking one of the thousands of enthusiastic members, but failing that it may be explained that it is co-operation of buyers and sellers—of shopkeepers and the public. Anyone can join by paying 3s for membership, Avhereupon they receiA'e a member’s card and a Shopper’s Guide. This lists over 100 stores of eA r ery kind in Auckland city and suburbs who have guaranteed to giA'e a certain discount to members of the movement. In most cases the discount is 10 per cent. off every purchase. Naturally, one looks for the catch, but there is no catch; just think out these two advantages. First, to the storekeeper. By association with the movement he is guaranteed that the 25,000 Auckland members Avill prefer to deal with him. For example, just last Friday a grocery shop in Newton did £ls of new business Avith members, although the movement has not long started. So of course that man (and scores of other business men) are only too anxious to grant the discounts mentioned in the book. Then, to the ordinary members of the public the movement means, in effect, a 5s a A\ r eelc rise in income at least/ That seems preposterous, but the advantages amount to just that. For example, take the case of a family Avho spend £ 3 Aveekly in groceries, meat, boot repairs, clothing, chemists, fruit, etc. When it deals AA'itli storekeepers associated with the movement it gets 5 per cent, off at some stores and 15 per cent, off at others, but at the end of the Aveek they have certainly got the same goods or services for 5s or 6s less. Nor are the members confined in tlie shopping—in most cases they shop at exactly the same places but the possession of the little booklet makes all the difference. Associated stores are in Queen Street, Karangahape Road, Mount Eden, Newmarket, Grey Lynn, Ponsonby, Mount Albert, Takapuna, Devonport and Onehunga. And, further. every imaginable service and store are in the scheme—footwear, photographic studios, hardware, gowns and millinery, toys and fancy goods, furs, signwriting, carriers and taxies, tailors, jewellers, beauty parlours, and so on, and so on. Also six picture theatres in Auckland and suburbs granted big concessions are associated in this movement. And, finally, when the doubter says that the scheme won’t work, he forgets that it is Avorking—to the extent of well over 100 businesses and nearly 25,000 thrifty, sensible Aucklanders, The Thrifty Shoppers Movement is one of the triumphs of successful cooperation. •