LAST TWO DAYS

Sun (Auckland), Volume 1, Issue 85, 1 July 1927, Page 16

LAST TWO DAYS

ADVERTISING EXHIBITION TOWN HALL DISPLAY To miss the advertising exhibition at the Town Hall is to fail to see one of the most novel and interesting displays ever held here. This is the first exhibition of its kind in New Zealand, and its popularity this week seems to demand that it shall be an annual fixture. Not only the manufacturer and merchant, but the man in the street, the extent of whose advertising is a newspaper paragraph for a lost umbrella, may get pleasure and satisfaction from seeing the display. One of its outstanding features is the array of posters, by leading Continental, English and New Zealand artists. Addresses are given each niglit. Last night Mr. A. F. Goodwin, of the Carlton Studios, spoke on “Art in Advertising.” The artist and the man of commerce had been bitter enemies for centuries, he said, and it was only in the last half-century or so that they had come together. Nowleading painters earned big money for their advertising work. When the first illustration,, that of two ships, appeared over a shipping column in a London paper, the people were probably shocked at the “jazz” which had invaded sober journalism. Mr. H. G. Kendall, of the “K” system, spoke on window display, saying that a pretty window was not sufficient; it had to have a compelling quality about it. Frequent changes in the display should be made. This afternoon the senior classes of the Seddon Memorial Technical College will be the guests of the club, and this evening the Rev. A. M. Nibloek will sppak on “Psychology and Advertising,” Mr. A. H. Lees on “Direct Advertising,” Mr. R. A. Laidlaw on “Mali Order Advertising,” and Mr. C. M. Cox on “Newspaper Advertising.”