Continuous Advertising Like Continuous Work.
0 John Wanaker, who built one of America's greatest businesses once said:— "Continuous advertising, lihe continuous work, is most, effective. If there is any enterprise to the world that a quitter should leave severely alone, it is advertising. "Advertising does not jerk, it pulls. If. begins gently at first, but its pull is steady. It increases clay by day, month by month, year by year. To discontinue your advertising is the same thing as 1 taking down your sign. If you want to do business, you must let people know it."
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/STEP19360617.2.40
Bibliographic details
Stratford Evening Post, Volume IV, Issue 159, 17 June 1936, Page 5
Word Count
96Continuous Advertising Like Continuous Work. Stratford Evening Post, Volume IV, Issue 159, 17 June 1936, Page 5
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