GADGETS USED BY CAR MANUFACTURERS.

Stratford Evening Post, Volume III, Issue 347, 30 April 1935, Page 2

GADGETS USED BY CAR MANUFACTURERS.

To Please Women-drivers,

I am assured by a representative of the Society of Motor-car Manufacturers and Traders that the needs of the woman motorists have been considered this year as never before (writes Elizabeth Richmond, in the London “Daily Telegraph”). Everything has been done to please the woman who owns a car. Some of the new models have been fitted with last-minute beauty boxes and vanity cases and special mirrors for her use. Pockets that will hold sundry shopping have grown more capacious, and shopping lists that can be fitted with new refills have been provided, Man does not mind much whether the inferior of the car is upholstered with mere hide or real leather —bio Eve does, so the new car,- have been furnished with seats of improved leather that will be kinder |0 pretty frocks. Ventilation, too, has been an improved feature, ,so that if a woman has 10 drive to a theatre with a man who insists on smoking a pipe—well, her hair will not sillier as it did i’ l former days. Colours and streamline designs are also features' calculated .to please the feminine eye. One prominent manufacturer lias studied production from the point of view of the woman, who has to clean her own car, and women who buy his cars will bo able to wash the shining noses of their new motor cars with rapidity. Women study motor clothes fashion for the coming year at the Motor Show. This year smart suede coats are to have a great vogue. Man has done his best to make motoring for women a pastime without fears or tears. But I Understand that there is one thing he has not yet perfected. He has not invented a driving mat for Eve that will not scratch the backs of shoes or make driving entirely comfortable for a woman who wears high-heeled shoes.