MARKET FOR CHEESE

Stratford Evening Post, Volume II, Issue 220, 13 April 1933, Page 2

MARKET FOR CHEESE

I The Man on the Land

K ‘ (j To-day's Markets J Butter: 69/-70/-Cheese: White 89/Coloured 46/Markets steady

Demand in England

According to Mr. Charles H. Prendergast, a cheese and produce mer

chant of Manchester, if the Cheshire ! fanner wnts to sell his cheese he must advertise in the Press. New ' Zealand cheese is selling all round, ’ but thousands of Cheshire cheeses cannot even get to market because . 'there is no demand for them, in spite of the fact that prices in some markets have dropped 100 per cent, in l a year. Some of the larger produc-

ers are holding back stocks of the

hest “grass’ 1 cheese in the hope that the situation will mend, but the signs of promise are not yet to be seen.

S “It is no use accusing your opponents of dunipng," said Mr, Prender- ■ -gast. “Let us see--that our cpmmod- : Ity is the best, and then let us per- | -made the public to buy it. The Now i;vZealand authorities spent thousands .of pounds advertising their products,

and they are reaping the benefit by

Belling more New Zealand cheese'. I know' of one ;; instance where New Zealand honey was selling to the extent Of £SO Advertising was started, and In the winter months the sale has gone up to £2OOO a month.’ -

Writing fo the Times, Mr. R. G. D. : Thomas complains of the New Zcn--1 land exchange rate. “What about the hardships of the dairy farmer in this ! country?” he asks. “To take an ac- | tual example. I am responsible tor r making about 27 to 30 tons of Cheddar cheese in the stewarlry of Kirkcudbright: about 140 cows are milk ed daily, and about 15 men are employe ri. No one, .expects |ty> make money farming, but the past three years have resulted in increasingly serious losses, culminating in the year ended Martinmas, 1033, in' an ’amount of considerably over £IOOO. There are many similarly placed who are gritting their teeth, determined : to hold on as long as possible and avoid at all costs, -Utrqwlng all those workers out of employment. If however, we are to-bq denied a fair fight land must contend with a manipulated • currency on the part of our principal rivals, what are we” to do and who la responsible,”,, . Mr. J. F. R. Darbyshire, writing in fithe Daily Telegraph, considers that i a former correspondent who had ■written on “Unheard-of Cheeses,” deserves, the thanks of English cheesemakers for making the suggestion that they should combine and advertise the various kinds of excellent cheese made m England, .He.adds: “The question of price is also a big factor. When the retailer can buy [ good Canadian cheese at 68s per cwt. and New Zealand at 47s per cwt., he naturally hesitates before buying Cheshire at 112 s per cwt., and Cheddar at 105 s per cwt. To a very large section of the community ‘cheese is cheese/ and they are not prepared to pay la M per lb. for a tbftimodity that can be purchased for Bd.”