Page 7 Advertisements Column 1

Stratford Evening Post, Issue 60, 22 May 1928, Page 7

WE USE NEWSPAPER ADVERTISING BECAUSE—iWRIiana S. Paley, vice-president of the Congress Cigar Company, finds newspapers extremely valuable in sales and gives these rea3l>ns for the superiority of the \ I. medium: “(1) Because we can expand our contract and efforts at will and and on short notice, a® conditions may dictate. “(2) Because of thy advantages of perfect position. We can place our ads in that part of the paper which the bigger majority of our buyers turn to. 4 ‘(3) Because of the urge of its advertising the results that immediately follow* The reader presumes he has only to step; -around the eoner tq gratify the desire that has be®, created, and he acts. /V{4) Because dealers absorb a goodly share of the above feeling, and, in addition, they look upon thi a advertising as local and as real co-operation. Dear Mrs Housewife, .. ■j. An admirer of mine once said to Me "Wiat I do appreciate about you Is that, you are always so dellghtftiUy fresh and sweet.” “It Is the way I am made. I suppose, but it Is nice to get these compliments. After aljf. It la nothing but the truth and ft\la my boas', that no matter how long you keep me, I am always fresh and quite swept about having been tsver-looked for a month or two. I am not thin-skinned—ln fact, 1 haven't any skin at all.** Now my rival—Rouh Suet—doesn’t Vvow how to behnve In a Jady’s paitry. Leave him unattendUi for a few days even, and he starts look most disagreeable and grows -arrible green whiskers—quit© unit to mix with anybody or anything. But than It Is not his fault, It is Just fna nature— you see he Is so unre- ■ , • . / ' ~.* ■ - Tie refined all-ready chopped Beef Suet, SHREDDC, A r at your service.

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