Page 1 Advertisements Column 3

Stratford Evening Post, Volume XXXX, Issue 2, 4 September 1923, Page 1

PUBLIC NOTICES. GET BUSY. FREE PHONOGRAPH FOB YOUR SCHOOL. A»y school or class, secular or religious of any denomination, has. the chance of winning a beautiful Cabinet Phonograph valued at £SO. All you have to do to get this instrument is to send coupons from ihe packets of PLANTER'S PRIDE representing 2000 points, and the, Gramophone will be delivered to the very door of your school. Just think how delightful it will be to have a fine Gramophone for school entertain-

ments, drilling, singing, and other occasions. It's worth it, isn't it? The coupons count a. follows: I Yellow, in Jib packets, 1 point. 1 Blue, in lib packets, 2 points. 1 White, in Gib packets, 10 points. Boys and Girls, all work together. Start collecting NOW! Get Mother to buy Planter's Pride Tea, and also persuade your relations and friends. Post the full number of Coupons to "COMPETITION," THE COLOMBO TEA CO., LTD., P.O. Box 474, Dunedin. Wholesale Distributors: 3URGESS, FRASER & CO., LTD BURGESS, FRASER & CO., LTD QREAM \YANTED. Fassifern Dairy,. Te Wera, is now buying cream. Current prices given. Separators and cans', Supplied. STRATFORD DISTRICT FALLEN SOLDIERS. MEMORIAL FUO.

THE Committee of the Stratford District Fallen Soldiers Memorial Fund invite voluntary subscriptions to the fund. A generous response has already been made tc the call, but it is hoped that everyone in the district will take part in the movement and the Committee will therefore welcome subscriptions, however large or however small. Subscriptions may be forwarded to any member of the General Committee or to the Hon. Treasurer, Mr Percy -Thomson. COMMITTEE. J. W. McMillan (chairman), P. Thomson (Hon. Treasurer), Mrs D. Steven, W. "P. Kirkwood, S. Macalister, Dr. D. Steven, Dr. W. P. P. Gordon, R. Masters M.P., P. Skoglund, D. J. Malone, J. McAllister, A. E. Copping. J. S. Lyons, N. R. Cleland, E. Walter, H. E. Abraham, G._ E. Bocock, W. Power (Hon. Secretary.) Mr W. Power, Hon. Secretary, will be pleased to answer any enquiries. j. w. McMillan, Chairman of Committee. THE PIJKLIO FORGETS

1 EVIDENCE that "the shortest thing In the world Is neither a mosquito's eyebrow nor a gnat's whisker," is presented in a series of booklets published by a well-known motor car manufacturer in an effort to get dealers to see the value of consistent advertising. The shortest thing in the world is the public's memory. "Ask the next man you meet some of these questions on national events and see how many correct answers you get," continues the argument. It asks what was the U-boat that sank the Lusitania, what was the disaster that Halifax suffered from, and it might have included a query about the name of the present vice-president of the United States. Public memory is , short. The 'rank and file soon forget. Advertising has a .iumulative effect. Keep everlasting?/ at it and the memory will lingt*—but Advertise once or twice and then quit, and what wat. advertised is soon forgotten. There Is a favorite saying around newspaper offices that nothing Is so old as yesterday's news. So old, In fact, that the newspaper readers as a class have forgotten most of it. Try remembering what was In day before yesterday's paper, Not so easy, it it? That's Just the reason why AD V KRTISI NG MUST BE CONTINUOUS!