Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 87, 6 November 1918, Page 2

>-\v: ! &,tX THE ALLIED FORCES IN EGMONT GIGS UNSURPASSED WORKMANSHIP. SCIENTIFIC CONSTRUCTION. TESTED TIMBERS AND . „ . STEEL PARTS. YEARS OF EXPERIENCE, STYLISH APPEARANCE, X INVINCIBLE EGMONT COACH & CARRIAGE CO. PACE STREET, NEAR COMMERCIAL HOTEL. Living Canadian Models Serve as standards for the various styles of D & A Corsets whose 191 b models embody the best features of leading Paris and New York designs. For economy, as well as for comforl and style, ask your corsetiere to show you the D fit A Mode*.;. There is a style for every figure. Obtainable at all drapers. DOMINION CORSET CO, . QUEBEC 8.17 now WSTABLE. NEWSPAPER )*********** **************‘»*******< "■ tf'i , AT one of his recent I ectures on advertising given Liverpool, England, Thomas Russell, of * London, emphasised strongly the value of na*a- .: paper advertising. .'/A • ] “The time," he said, “was ripe for a great extension of advertising, and newspaper advertia’N iug must always be th mainstay of publicity.” vm-Ee illustrated? the 'Tact that scientific advertis- ♦ ♦ ♦ ♦ ♦ ♦ * * * 4c ♦ 4c * ♦ ♦ 4c * ♦ ♦ * t 4c ♦ * ♦ * ing did not add to the cost of goods but secured a material reduction of rice. Instead, the more an article was advertised the cheaper it became, and the mere self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the publi could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants.' Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. " The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not rue was good enough to put into an advertisement. The “Commercial Review” points put that—- “ Undoubtedly the first nd most potent advertising force of the present day is the newspaper. Here is a Sold so vast nd sc complex that it needs the most careful tudy of every varying Condition to accurately estimate its possibilities, and a whole army of specialists and exports in all branches of service avc come into being.” 4« 4c * * 4c 4c 4c 4c 4c 4c 4* 4c 4c 4c 4c 4c 4c 4c 4c 4c 4c ♦ 4c 4c 4c * * 4c 4c 4c 4c 4< 4c 4c 4c 4c 4 At 4c ***4c* *4c 4t 4:4c 4c 4t 4c 4c 4t 4t 4c 4c *4c4c4c4c4c4c4t 4c *4c4c 4 '®^

ADVERTISED GOODS ARE STANDARD GOODS. The World Over. WHY? v • . ‘;)vV " ' BECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely make a mistake. “Stratford Evening Post” readers will profit by a careful Renisal of the advertising colrsusa. “Facts alone are wanted in life. , Dicker It is facts alone tba. ynve the worth of Baxter’s Lung rv-J-eryer. For 63 years it has been ministering aid whenever .needed. Thousands testify tq its efficacy. A sore throat or chronic cough cannot long withstand Baxter’s curative qualities, It relieve* with first dose. A short course ef Baxter’s, and all trouble is ipba. Equally effective for colds, iufluensa and bronchial affections. Largs bottle 2s fid. All chemists and atoras. '