Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 85, 4 November 1918, Page 2

THE ALLIED FORCES EGMONT GIGS MSTJItPASSED "WORKMANSHIP. SCIENTIFIC CONSTRUCTION. TESTED TIMBERS AND . . s . STEEL- PARTS. YEARS OF EXPERIENCE. STYLISH APPEARANCE. INVINCIBLE EGMONT DOACH & CARRIAGE CO. PACE STREET, NEAR COMMERCIAL HOTEL. Canadian Models Serve as standards for the various styles of D & A Corsets whose 1918 models embody the best features of leading Paris and New York designs. For economy, as well as for comfort and style, ask your corsetiere to ffy show you the D & A Models. v\ There is a style for every figure. , \\v__ Obtainable at all drapers. ' fc§^ ."""• DOMINION CORSET CO. #■•% \> > IS?; • ■ _ QUEBEC v * &w*Sr©*.f f\l AJZW NEWSPAPER ADVERTISING :,;*;• * jfc *, AT one of Has, reoenfc on advertising $ < ♦ ■': given at Liverpool, England, Thomas Russell, of ♦ % London, emphreised strongly the value of aeya- ♦ ' $ paper advertising. $ .¥:■:':■ * '.'."♦."A "The time,V he said, "was ripe for a great Jfc ,;...♦• .extension of advertising,'and newspaper advertio- sfc *-. |ng ; i»OBt r MM& .be.tb puWjcife^.,.,,..%___.., *. ' * 4/ illustrated the fact that scientific advertis- $ ing did not add to the cost of goods hut secured $ .■'♦',.' a material reduotibn of rice. Insteadj the more 1 - -.^♦ v . an article was advertised the cheaper it became, Jf '", j|t, and'the more self-interest compelled the manufao- Jjt ; J> r turer to keep up the quality. Certain articles of $ i#r "great value to the publi could never have been J(c . J(t ,-v -manufactured at all had it not been that adver- $ .;;♦';.-«'. ,tißrhg ensured a sale large enough to.warrant the % > LL''.# , 'l'\..iPian*B- Advertising w«b the cheapest method yet afc , j4c devised by the wit of man for the sale of honest $ The great commercial discovery of the $ ♦> ' age wbb that it did not pay to advertise unless $ the goods advertised were goods, while $ ■■■♦ nothing whioh was not rue was enough to $ ♦ put into an advertisement. i•' '-* * . * $ The "Commercial Review" pointß oat that— * ■ jfc "Undoubtedly the first nd most potent adver- $ 4! tising force of the present day is the newspaper. ~'■ ajt •!♦ Here is a field bo vast nd ,sc complex that) it $ ♦ needs the most careful tudy of every' varying $ • -"'♦'. condition to accurately estimate its possibilities, , ; Jfc and a whole army of specialists' and exports in $ ♦ *U branches of service av*> come into being." $ *. * '

ADVERTISED COODB STANDARD GOOD!. Tftt World Ovtr. EOAUSE there must be in advertised goods, a uniform nigh! quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely make a mistake. "Stratford Evening Post" readers will profit by a careful pettiaai of the advertising col•f'JTacts alon* Are' wanted in life."— Dicker.' It i» facts alone ths, vove the worth of Baxter'b Lung Koaerver. For 53 years it has been ministering •id whenever needed. Thousands •ieatify to its efficacy. A sore throat *tau<i Baxter'a curative qualities, it re%veii r . with, firjst dose, A short «»urie ef Baxter's, and all trouble is Bone.8 one. Equally effeetiye! for colds, inuensa and bronchial affections, forge bottle 2s 6d, All chemists and ■tore*-