Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVI, Issue 88, 12 July 1918, Page 2

OE ALLIED FORCES IN EGMONT GIGS* IP''' ' ||&: >vi UNSURPASSED WORKMANSHIP pt/ 1 - *'\i' • '*y^ 1 RINTIf IC CONSTRUOTION IJ a £ TIfiTRD TIMBERS AND . . ARB iTISL PARTS ■ « » • INVINCIBLE gmiET-S: A.aat.l ■ K)' 111 APPEAR ANOM. . • - ■ OF EXPERIENCE ' EGMONT COACH & CARRIAGE CO. EASE STREET, NEAR COMMERCIAL HOTEL. T aranaki Motors, Ltd. I?:'#1 ■ ,■ i-- ;■ BRIDGE STREET, ELTHAM. 1",;?! ,li* pnrchßßO of* motor oar flan no longer be looked npon *« nn investment in luxury, but a NECESSITY. Therefore, «,«» [electing that NECESSITY, it should be a Car of reviable make with the latest up-to-date improvements. We can «u>v-ly yon with the JAKOU3 CHEVROLET, '■'AMOUB CHEVROLET, THE RELIABLE REO. -—« the BEL,ABLE REO, THE STURDY HUPMOBILE. THE STURDY HUPWOBILE Call on u> and we will be pleased to demonstrate. All kinds of motor accessories in stock, including Batteries, and the latest novelties is Electric Torches. TARANAKI MOTORS LTR.. ELTHAM. ip SEIBEL’S STROP Bjiiiimniiim! Uiimmniimg f "it is because Mother Seigel’s Syrup possesses in a remarkable. | degree the power to tone, strengthen, and stimulate the action #5 of the digestive organs—the stomach, liver and bowels—that i | : : fis still, after 47 years’ testing, the best known and most successful | § remedy for indigestion, constipation, biliousness, and the many : § distressing ailments which are traceable to a weak or disordered J Condition of these important organs. When indigestion is torturing § your body and sapping your vitality, profit by the experience of others & afd give Mother Seigel’s Syrup a trial. Take it daily, after meals. i anu give ENSURES GOOD DIGESTION new 2/9 size contains three times as much as the trial size sold at 1/6 per hot it iwi’i:

A Postcard may do it. Fit't Prize £2O Sec >nd Prize £lO 80 Prize* of sjwill be pitch to ihoie sending in the largest numb” f of the thirty separate and i dividual use* to which Moto, the universal Clea •’* er, can be applied by the discrjrninaliii housekeeper. Any number of lists may be sent in, but each effort must bear yo r name and address and must be accompanied by a label from the top o' a lib MMo Tin. Competition will close on JuK-' 31st, 1918. The Judges decision wil a abso'ulely final. Enter t<-d-v. Even though your list may not inch* ! e the 30 distinct uses it may win a pr ze, Moto. the iin versal cleanser, is invaluable; wh-rev r grease or dirt assembles. If cleans c-ilm, varnish and enamel like mtgic. Li quailed for pots, pans, •■. ssswar .w o wort, li.ioL im-. It -iif, it*«. wi' lows bulbs "net all honseh dd t leijii reiiienn IOJ. ner tin mm ell si re- I ke-p-ri>nd «*o on. BLUE LAB.:.L MOTO or .h | ho-'scho *t p r" »es— contains no aril, CHEEK | LABEL il/n 0 lor scourine nlli ■ vy de mng. j ’'end yo i is of uses to Moto Chi-mi al Co . 1 L’d., Ctiii«*r l >i rch. S j Best for the Boy’s Breakfast — Girl’s Tool: If you want those kiddies of yours to grow up strong, sturdy, healthy lads and lassies, see to it that a big steaming plate of delicious Oreamoata is theirs for breakfast—more if they want it. Easily digestible, rich in lecithin and phosphorus—your doctor will tell yon that there’s no batter food for brain and body than the <Wt, and (Cream o’ the Oat.) is) nst the cream of the best oats. Absolately pure, too—guaranteed by The Pure Foods Act of N.Z. Every grain is passed through 23 different automatic machines. Untouched by hand from oatfiold to pantry. And remember that every Croamoata packet contains the coupons enablingyou to share in the great Free Gift Scheme. 24

m r/ ***** ** * * *':* %* * * ajc * *"* * *****.******** ♦ ■■*-• ♦ ■>T * ♦ * (/ * % * * ♦ * AT one of his recent lectures on advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. * * * * * * * * * * * * ♦ * * * * * ♦ * ♦ ★ * * “The time,” he said, “was ripe for a groat extension of advertising, and newspaper advertising must always be the mainstay of publicity.” Tie illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of rice. Instead, the more an article was advertised the cheaper it became, and the more self-interc st compelled the manufacturer to keep up the quality. Certain articles of gn at value to the publi could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the pnthing down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by wit of m an for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless ■the goods advertised were honest goods, while in'thing which -was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly tl ie first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful tudy of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come’into being.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *3**.***+***** + ******+*************