Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXV, Issue 73, 23 February 1918, Page 7

WHITE’S PRESENT UNUSUAL VALUES IN LADIES' UNDERWEAR, and have pleasure in inviting every purse-wise woman to come and inspect our Summer Underwear. WHITE’S LOW CASH PRICES The Prices are very low—Buy now and save regrets later. LADIES’ UNDERWEAR AT BID SAVINGS. Ladies’ White Cotton Woven Singlets (American make) without sleeves, strong shoulder straps, good values at Is 3d and is 6d. to clear at 9d each. \ Ladies’ WTiite Cotton Woven Singlets, similar to above, but with short sleeves. BIG VALUES AT Is 6d, Is Bd, 2S 3d, 2s 6d, 2S 9d. Ladies’ Summer-weight White Cotton Bloomers, well made, in good shapes, TO CLEAR 2S Gd, 2S lit! PAIR. Ladies’ WTiite Cotton Combinations, good qualities, various sizes. W 7 orth I 25 per cent. more. SPECIAL PRICES, 3S Gd, 4S lid, 5s 6d, VALUES LIKE THESE CANNOT BE REPEATED, BUY NOW. TRATFORHn ) 91 m ss iSD A. £SRT Mm V'- Ti to JT /x r&g M£tT m B eno toned for Us Excellent m U', 3 jL O Ourvisty TRY IT I X QuMM, \M' m flp 2,2,.. to f imgi* Ij 2>\ wjw^rr<--; f w rv f \ XV '■vsrxx r\ \ 4 • i‘Y -- : J !• IT ■ v.*t* i r,. ’ * f :/r ; | f H : w /' ** ■ - ,ut ; ” ■#! V . .A" ■ I THE SCOTCH BAKERY (LATE ELDERS). TOM SMITH, Proprietor ASSURES EVERYONE PATRONISING HIM THAT THEY WILL Bl SERVED WITH

GOOD WHOLESOME BREAD nmde by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt attenti on. and ail Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. '• )fl :noon and afternoon tea just the way you like it. <4inber 1 > «• Newspaper f AT one of his recent ectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time,” he said, "was ripe for a great extension of advertising,and newspaper advertiemg must always ho the mainstay of publicity.” He illustrated the fact that scientific advertising did not add t<» the cost of goods but secured n material reduction jot* price. Instead, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manuiactured at all bad it, no t been that advertising ensured a sale larg e enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of m an f or the sale of honest goods. The great comm erc j a j discovery of the ag® was that it did not p ay to advertise unless the goods advertised we re honest goods, while nothing which was not true waß good enough to put into an advertisement Th® "Commercial Bevi ew >> p o i n t ß o ut that—- “ Undoubtedly the first an( j most potent adverting force of the prese nt day is the newspaper. Here is a field so vast an( j g 0 com pi ex that it veeds the most careful a tudy of every varying condition to accurately PRt imate its possibilities, and a whole army of Spppfaiigta and experts is all branches »r service mrr , e into • mg* vertism