Page 8 Advertisements Column 3

Stratford Evening Post, Volume XXXV, Issue 29, 31 December 1917, Page 8

atop a cold in time &nd no-ham results. Neglect it and serious £» trouble may follow. PJ* A few doses of Bonnington's Irish Moss will quickly cure you. For over half a century it has been the standard family remedy for coughs and colds. v 111) Refuse substitutes and insist on m-M ft & ft *2* ft & IRISH MOSS

More— The Third Article of a Series dealing with a question which vilahy affects every housewife. The increased demand for tea to day is due to tc the tact huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea for their men no matter what it- costs. Then}' too, at the stroke of a pen, the great Russian Nation has oecn turned into a tea drinking people, and the money previously spent on Vodka is now available tor the purchase ;;i tea But there is only a limited mpply of tea and that supply is no*, sufficient to fill the present requirements. Hcncc at the tea in Ceylon it has risen in price month by month, until tc-day it costs the packer 2id to 3d per lb. more than in August last.

@ This, of course, affects New teal 7 lid very greatly, for the finest tea in the world has been sold here at pricca which cannot be ©quailed. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality c f “ Amber Tips.” 2/8 to 3/4 per lb. is asked. Tea experts the world over ara aston ifihod at tho remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a nr-ice, and it is because no better value can be obtained anywhere, that “Amber Tips” is to-day the most popular brand in New Zealand, Millions of packets of “Ambers Tips’’ are sold per anniira. It is stocked in every shop from the North Cape to thtElufT. Only exceptional value could ba responsible for so exceptional a s» ! e. But fine tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants, an average of 2id. to 3d. per lb. more than in August, 1914. Therefore, if a fair price was Charged before tho war, the tea merchant is to-day faced with an enormous loss should ho continue to pack tho. same quality at his old prices. Of come there is the alternative of cheapening tho quality by an admixture of inferior, loss healthful teas, The “Amber Tips" Proprietors wore' advised by many to do this, but instead thej decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with tha name “Amber Tips.” , Now, Mrs. Housewife, what is your opinion of tho whole matter? Would you rather have the same delightful Savour, quality, purity and value and pay, a penny a i-lb. packet more—or would you rather have an inferior and less healthful tea at the old price ? i » But you say “other teas have aot been raised in prices.” If so you can readily aoe that either excessive prices were charged before the war—so excessive that even an extra or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy loan must be faced. But even ai increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion.

Surely these facts should woigu with you. . : Considci them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can wo continue to give you the same honest quality and,the same honest wi

/%nbnr , Z?BSS’2ki ‘ W W „ r-,; K ' v .. t ■ . nib; a/-. a;a fir Ml The cut's .Vi ■■'■'•>■ 'xiit /,> incf*as* its prices— cyui'itj will lilt you whs! .