Page 7 Advertisements Column 4

Stratford Evening Post, Volume XXXV, Issue 29, 31 December 1917, Page 7

ET y m “5 s m m A HOME IS AS CHEERFUL AS IT’S FLOORS —and the floors can he made as cheerful as you wish. The new patterns aud rich colorings of the CARPETS AT WHITE’S presents many suggestions for brightening up the home and making it really cheerful—for this is the season of “good cheer.’’ IAPESTRY CARPETS —good designs and color schemes. Size 9ft by 10ft 6iu, £5.. AXMINISTEE CARPETS, of great richness. Sizes—* ' 7ft Qin x 9ft— £6 10s. 9ft x 12ft x Oft— £lo 9S. Extra heavy weight, 10ft x 9ft— £ll 128. DEVON CARPET SQUARES, soft make, 9ft x 10ft 6in—97B Bd. SEA GRASS SQUARES, special quality, Bft x 10ft, 39s 6d and 49S 6d. WHITE LACE CURTAINS, 3s lid, 4s lid, 5S lid, 8s lid, 10s fid, 12s lid. CASEMENT CLOTH in fine qualities, lOld to IS 9d. lIC S TRATFORD

At ■ i I ®5 ? > a 4a at Time Economy The Best is the Cheapest QUAtJ TEA CEVUON D QUALITY 2/2 —r'mmtimmm X QUALITY 2!/ •^as®ase»^~7 — is true economy because it is all PURE TEA absolutely without waste iQ TRY IT ! OBTAINABLE AT ALL STORKS. MB 5988 THE SCOTCH BAKERY (LATE ELDERS). TOM SMITH, Proprietor • • ' ' ASSURES EVERYONE PATRONISING HIM THAT THEY WILL B. SERVED WITH GOOD WHOLESOME BREAD made by practical tradesmen under HYCENiC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT.

Newspaper Advertising AT one of his recent ectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising,and newspaper advertising must always be the mainstay of publicity.” He iilustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Instead, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manuractured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the •ge was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first an( ] most potent advertising force of the present day is the newspaper. Here is a field so vast and g 0 complex that it the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of Specialists and experts in all branches o* service avo come into ' : rig.”