Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 98, 22 November 1916, Page 7

TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18), Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rongnra. Good grazing at New Plymouth free, TERMS—£4 10s. Further particulars apply J. BOND, Gill Struct, New Plymouth. TITO stand the season at the County Stables, Stratford, the Trotting Stallion, GENERAL JOUBERT, By Commander (Rothschild—Eflie) out of Rosa Bloom (Foutshot —punri Mare). General Joubert is a rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning many important races in good time at Auckland. Wanganui, and elsewhere. As mil bo seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford.

A-Hosf- of • Christmas - Jots* can • be • made •-with • • - BAKIFIGPOWDER CHRISTMAS CAKE. lib. butter, 11b. currants, lib. raisins, 11b. sultanas, ilb. laixed peel, Jib. almonds, 4 breakfastcnps flour, 2 breakfastV heape<l teas P oon EDMONDS’ BAKING POWDER, wine glass brandy. Beat butter to a cream, add sugar, then eggs one by one unbeaten • mix baking powder with flour, and put in, then fruit dredged with flour. Brandy. Cook 41 hours, moderate oven. ■■Kswwanm Newspaper Advertising i T one ot Ins recent lectures on advertising given at Liverpool, England, Thom Russell, of London, emphasised strongly t value of newspaper an vcitiemg. “The time,” he said, “was ripe for a extension of advertising, and newspaper advertising must always be the mainstay of public ity.” He illustrated the fact that scientific udver tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at ail bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised bv the wit of man for tbe sale of honest good* The great commercial discovery of the age wa» that it did not pay to advertise unit!*?, die goods advertised were honest goods, while nothing which was not true was good enough ha put into an advertisement The “Commercial Review” paints out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the moat careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and expert# in all branches* of setyica b»»v« come i‘ s o being/'