Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 307, 28 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE i AGENCY CO., LTD.. •roadway OTHATFBRD. "HOW MoDOUCALL(S) TOPPED THE SCORE." j out of 167 awards, and 11 out of 18 championships, besides winning ti.. "Short" 100 guinea Challenge Oup and the Southdown Society's (England) Challenge Chip and at the Canterbury Metropolitan Show users of "McDougalli"o aptured 13 out of 1© Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune. din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record wn* 70 awards out of 101, 8 Championship! out of 13, 10 Specials, including •♦Lawe's" and "Little's" Cups. JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS drum ami Worth iuyinb. lUi|_Freehold. Ail in grass and crops, 41 sum stamped, f pa ioust*, all ffcrachaUa; metal! >d roedj Is miles from | iflt f/osa soaool and erea«»ry. sWoomedd Mouse, oowshad and aa*Paildi*gej good orchard. Frlao Ait; 111 pir wu», flip aaatt. T pears it I par *eat •T ggßEi—FreeieM. All la grass aad orops; all plougnablei 100 •area stamped and ploughed; ia paddocks, sheep-proof fencing, awtalkd road, • milea from Inglewood, li milaa from stora, poet ■• taate, eeeese aad Putter factory, t mile from oreemery. IPreomed house, concrete yards, PO-bail powahaa, stable, and other akakaisiißft. Prlaa aio par aara. «IPM jeaaP. Psiaaea easy * It FPU LEAPE egg ACREt—FreehoM. AM in giaas and orops axoapt shelter buw, aPt aarea ploaghable, IPS amm ploughed.; • miles from railway, H pules fxom oraamary. sVroomed house, sped- yards, ate. Own. aa prill kaee far Z years at If s Pd par aara with purchasing alausa '■ a* Ale lee, MATTHEWS. GAMLIN & C ITJCTION JEBi, EAHsV ft COMMISSION AGINsW, maiiiwili. m THE SMARTEST CIC IN TOWN-THE "ECMONT." THERE'S no denying the fact that everyone likes their "turnout" to b« the smartest—hence we are specially catering to the particular folk, bit whose purses (these war times) are not particularly big. Here's a few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel or'rubber tyres,- and varnished or painted as desired. Come and sit in one. ~ EGMONT f!OACH & O * RRIAGE C° WHEELWRIGHTS! COACHPUILDE RS, eTC. AQENTB for Messey-Herris Farm Implement-, Wasa Cream Separators Champion Cooking manges, tJaiqu Boiler Frames, etc., Stratford.

Newspaper Advertising T one of lis recent lectures on advertising, - given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper ad/ertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it/became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of greai value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the srile of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was .not true was good enough to put into an advertisement. The "Commercial Review" points oat that—" Undoubtedly the first and most potent advertising force of the present day is the newspapers Here is a field so vast and bo complex that it needs the most careful study of erery varying condition to accurately estimate its possibilities, and ;a whole army of specialists and experts in all branches of service have come into being."