Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 306, 24 December 1914, Page 2

NEW ZEALAND ■' r ' ais 2"-'- f ■ LOAN & MERCANTILE AGENCY CO.. LTD.. BROADWAY ■ 1 PTRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip secured lib oat of 167 awards, and ll out of IB championships, gardes winning tu “Short” 100 guinea Challenge Cup and tho Southdown Society a (England) Challenge Cup and at the Canterbury Metropolitan Show users o c Dougall!”o aptured 18 out of 16 Championships, ud 182 out of 240 awards besides 19 specials/ The merino classes were not included At the Dune, din Show 129 awards out of 141, all the championships totalling 10 besides 7 snecials at the North Otago Show. At Oamaru the record 70 awards out of 101, 8 Championship* out of 13, 10 Specials, inching “Lawe’s” and “Little’s” Cups. a m Em rmA. rjWSS&&£Ss' V. IMU WOOO ifw JUST LANDED: MOWERS, RAKES. INSPECTION INVITED. FARMS J’NAI ARI WORTH RUYIHB. doeka, ail ploughs Me; metaliad roadj 1| miles from inglewuodj l n-n> froai aohoot and ereemery. *-ioomedd house; cowshed and eatbaiidiagsj good orchard. Prise lie 18s per sera, gffil stsfe. lalaMM l years it I per seat I,- ICHKB— rreefiold. All in grass and crops j all ploughaWe; 100 pom slumped and ploughed j ifl paddocks, sheep-proof fencing, Mtalled road, • miles from Inglewood, If milee from store, post •Aee, jhttit aud putter factory, * mile from creamery. 16roomed house, concrete yards, 80-bail cowshed, stable, and other MtbuiUißis. Prise 111 per asre. IIW urt, gilMie assy PCII LEASE IM ACHES freehold All in grnw and crops except shelter bush, / m amres plougbable, lIP mum ploughed j 8 miles from railway, || »ilw from creamery. S-roomed house, shed yards, etc. Ownm Ir3i lease for 2 year# at IS* id per sere with purchasing clause ■l VIS lie. MATTHEWS. GAMLIN & C* KUOTIONIEBI, EAHII ft COMMISSION AGINM, INOLIWIIB.

THE SMARTEST GIG IN TOWN-THE “EGMONT.” THERE’S no denying the fact that everyone likes thoir “turnout” to be the smartest—hence' we are specially catering to the particular folk, hut ■whose purses (these war times) are not particularly big. Here « a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Cpllinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one, ,> ' ■ . * EGMONT COACH & O * RRIAGE C° WHEELWRIGHTS, COACHBUILDE R 9, *TC. AGENTS for Mawey-Harri* 7ara> Implement., Was* Cream Separators Champion Cooking Ranges, Uaiqu Boiler Frames, etc., Stratford. a Newspaper sing A T one of i«ip recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity/’ , v >■ -i . He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the Public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very -costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and molt potent advertising force of the present day is the, news paper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and • whole army of specialists and experts in all hranohes of service have come into being.