Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 303, 21 December 1914, Page 2

| NEW ZEALAND IIoAN & MERCANTILE [AGENCY CO.. LTD.. BROADWAY fl STRATFORD. “Hbw McDOUCALL(S) TOPPED THE SCORE.” At 4 Manawatu Show held recently, McDougalls’ Dip secured 119 out of 151 awards, and 11 out of IS championships, besides winning the “Short” MO guinea Challenge Oup and the Southdown Society’s (England) Challenge lOup and at the Canterbury Metropolitan Show users of “McDougalls”c aptured 13 out of 16 Championships, and 182 out of 240 awards, besides isf specials. The merino classes were not included. At the Dune, din Show i 29 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 70 awardsfout of 101, 8 Championships out of 13, 10 Specials, mcluung “Lawe’s”|and "Little’s” Cups. Mi JUST LANDED: MOWERS. HAY RAKES. I r INSPECTION INVITED. sr^ * FARMS f THAI ARB WORTH BHYINfI. AtREE TmliffW All in gram; and eropi, 4fi acre* stumped, a pa* a]| ploughed*; metalled road; 1| miles from inglew-oodj (rtNB and ereesery. i-roomedd house, oowahed and {MthnikUngs; good orchard. Pries Alt 111 par Mr*. All* mate. ■>!■■■■ I vsars at I par saat ' ACRES —Freehold. All in grant and crops; all ploogbable; 100 gpfna stamped and ploughed; IP paddocks, sheep-proof fencing, metalled road, • miles from Inglewood, It miles from store, post eßoe, eheese and butter factory, t mile from creamery. 18reoaaed house, concrete yards, 80-bail cowshed, stable,' and other MlbaiUings. Prlaa Alt par ears. AIM* flash. Balsam assy FAR LEASE IM ACRE!—Freehold. All in grass and ompa except shelter burn, |R «ares ploaghable, IW acase ploughed; 8 miles from railway, 1| frilw from creamery. B-rocined house, shed yards, etc. OwnMi arili lease (er Z years at IBs «d per acre with pnrohaiing clause . Bt in* it*. MATTHEWS. GAMLIN A C* KUOTIONXEBB, LANA k COMMISSION AGCNSA, imiwm. -IE SMARTEST GIG IN TOWN-THE “ECMOHT.” C HERE’S no denying the fact that everyone likes their "turnout” to be the smartest—hence we are specially catering to the particular ilk, but whose purses (these war times) are not particularly big. Here s few reasons why the "Egmont” gig merits this description: Real lealer trimmings solid nickel mounts, "Coilinge” steel axles, best hickory mfts, steel or rubber tyres, and varnished or painted as desired. Come ad sit in one. EGMONT COACH & C A RRIAGE C° WHEELWRIGHTS, COACHBUILDE RS, dTC. GENTS for M*»sey-Harrii Farm Implement*, Wasa Cream Separators fHiaitipinn Oooking Eangei, Uniqu Boiler Frames, eto., Stratford.

er sing A T one of i*is recent lectures on advertising, given at Liverpool, . England, Thomas Bussell, of London, emphasised strongly the value of .-newspaper advertising. “The, time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” ' He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and bo complex that it needs the most careful study of every varyin* condition to accurately estimate its possibilities, and * whole army of specialists and experts in all tranche* of service have come into being.”