Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 299, 16 December 1914, Page 2

• !.NEW ZEALAND LOAN & MERCANTILE AGENCY CO., LTD., ■ROADWAY GTRATFftRDt "HOW McDOUCALL(S) TOPPED THE SCORE." At the Manawatu Show held reteutly, McDougalls' Dip secured 119 <mt of 157 awards, and 11 out of 18 championships, besides winning the "Short" 100 guinea Challenge Chip and the Southdown Society's (England) Challenge Cup and at the Canterbury Metropolitan Show users of "Me DougaUs"o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune. din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 70 awards'out of 101, 8 Championships out of 13, 10 Specials, including "XaweV'and "Little's" Cups. JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. ARMS ffM*l AKI WORTH IUYINQ. ■ Aiili—FreehoH. All in great and wops, 0 etxei »tun»ped, Iptv doefca, til ptoughable; natal" »d roedj i# mil** from inglewvudj fteittt from school and ereaaery. f-roamedd lsouee, cowshed and aatbuikiingi; good erohard. PrlM All lit pir aera. <8I8» ease. x veaia it I par sent. •T* AC Mi—Freehold. HI Im grass and oropa} all piou&uabk -, 100 •one stamped and ploughed; 11 paddooki, siieep-proo£ fencing, ■etalled road, • mike from Ingle wood, Ifr wile* from store, post i, citMM aid butter factory, i mile from oroAmery. 19raeoiea hoase, cancrvte yards, eft-bail eowehea, stable, »nd other entbeikiißgs. Prie* All ear aere. 41 Nl aaae ■tlmse easy POII LEACE IM ACREt—FreehoML Ait in greet and cre§a except shelter bush, IN acree ploagiiAhle, IN aeree ploughed; • mika from railway, H suiea from creamery, ft-roomed house, eked, yards, eto. Own< ec arfll leaae for Z yeara at if s Ad per acre with purchasing elause mm* m», MATTHEWS. GAMLIN & CT KUCTIOSJREKS, LAM* ft COMMISSION AG2ff£a, ilotiwm.

THE SMARTEST GIG IN TOWN—THE "EGMONT." THERE'S no denying.the fact that, everyone likes their "turnout" to be the smartest-—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here's a few reasons why the "Egmont" gig merits .this description: Real leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & C * RRIAGE C° WHEELWRIGHTS, COACHBUILDERS, 4TC. AGENTS for Ma*aey-Harr» Farm Implements, Wasa Oream Separators Champion Cooking Range*, Uaiqn Boiler Framei, eto., Stratford. Newspaper Advertising given at Liverpool, England, Thomas Russell, Of Lonlon, emphasised strongly the value of newspaper advertising. "The time," he said, "was'ripe for a greatextension of advertising, and nowspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never Lave been manufactured at all Had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of'man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to unless the goods,advertised were honest wLile nothing which was not true was to put into an advertisement. The "Commercial Review" points out that—" Undoubtedly the first and most potent advertising force of tthe, present day is the newspaper Here ia n field so vast and so complex that it needs the most careful study of arvry varying eonuition to accurately estimate its possibilities, and » whole army of and experts in all branches of service Hve come into being."