Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 298, 15 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE j AGENCY CO.. LTD.. ■ROADWAY IB f,TRATF®RD. “HOW McDOUGALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip secured 119 out of 167 awards, and 11 out of 18 championships, besides winning tht “Short” 100 guinea, Challenge Cup and the Southdown Society s (England) Challenge Cup and at the Canterbury Metropolitan Show users of • McDougalla”c aptur3 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Championships out of 13, 10 Specials, me u mg “Lawe’s”*and “Little’s” Cups, . I ?V!“v m ■Tbr* -' WOOD : mA F&sk JUST LANDED: - MOWERS. HAY RAKES. INSPECTION INVITED. FARMS JHAI ARC WORTH BMYINO. * / ABRiA—freehold. All in grasi and crop*, U »cr»i •tumped, 6 pa* all piougbable; metaifed road; ift mile* from inglowwl j I M iron Mkod and creamery. ft-roomedd home, cowshed and MMoiidinc*; arohard. Pr,M -1# 111 Mr Mr ** Mum T vnn at • par aant. - ACllKß—Freehold. All in |rui and crops; all piougbable; 100 ieiM •tamped and plough**; 1M paddookß, sheep-proof fencing, Metalled roed, • mile# from Inglewood, It mile* from atore, poet efloe, ekeeee end hotter factory, t mile from creamery. 10nomed home, concrete yardi, id-bail oowahea, »t»ble, and other e«tbaiUißfl>. Price Ala per tare. «I*H nil. BilaaM easy FIR LEASE IN AC ll Eß— freehold. AH in fraa* and crop# except shelter bum, SBB acres plonghable, iN ruim piougheu; S miles from railway, U pibi from creamery. A-rocmed house, shed yards, etc. Own* «B Mill leans lor Z years at IBs <d per acre with purohaaiag elauie n mi m. MATTHEWS. GAMLIN & C* / VUOTIONIEKI. LANA t COMMISSION AOBHM, IN.LIWM.'

wm THE SMARTEST CIO IN TOWH-THE “EGMONT.” THERE’S no denying tbe fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war-times) are not particularly big. Here s a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’ rubber tyres, and varnished or painted as desired. Come and sit in one. 'lO. EGMONT GOACH & CARRIAGE G WHEELWRIGHTS, COACHBUILDERS, iTCAGENTS for Massey-Harrii Farm Implement-, Was* Oream Separators Champion Cooking Bangea. U»iqu Boiler Frames, eto., Stratford. Newspaper AT one of ids recent lectures on advertising, given at Liverpool, England,. Thomas Russell* of Lon lon, emphasised strongly the value of newspaper advertising. \ “The time,” he said, “was ripejor a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more selt-interest compelled the manufacturer to keep up the quality. Certain articles of greai value to ‘ the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise 1 unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that— “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the moat careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all hranohea of service have come into being.”