Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 293, 9 December 1914, Page 2

? NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. ■ROADWAY »1 P.TRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE. 1 At the Manawatu Show held reiently, McDougalls’ Dip secured ID; out of 15? awards, and 11 out of 13 championships, besides winning tin “Short” 100 guinea Challenge Cup and the Southdown Society’s (Englan > Challenge Cup and at the Canterbury Metropolitan Show users o f “McDougalls”c aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, all the' championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record uas 70 awards' out of 101, 8 Championships out of 13, 10 Specials, including “Lawe’s” and “Little’s” Cups. j-*- “ * •"—" ‘ 'Va-* ? AA' J- V Sr/' ifcirCA-1 /I** u< - ' mmm 38aafflg®Bf, WOOD • ••• ww JUST LANDED; MOWERS. HAY RAKES. INSPECTION INVITED. FARMS THAI ARK WORTH RWYSIiO. / fli ASSKi~rr«chold. All in gross and crops, 45 awa» stumped, ? pat.frwX. all pionfhaWa; metalled road ; 1| miles from ingle wwidj i—(run aohool and creamery. i-roomedd house, cowshed and NtboikUngi; good orchard, frlaa 111 ll* "* f *•*•» Alii atafc. laiUM j TMn at I par *■!. ij- gc I) KB— Frosiold. All i» grass and oropaj ail plougnaWaj 100 porac firm pari and ploughed j 18 paddooki, sheep-proof fencing, natal]sd road, fl mile* from Inglewood, 1| mile® from store, post ofloa, cheese and bntiar factory, I mile from cream ary. IBroomed home, concrete yards, 80-bail anrihw, jta.ii®, and other eitbiiWiae*- Pr’ae 818 ear asra, Blast sea*. •aliMt May tanHL PBR LEABEIN ACRES—Freahohl. All in ff:aw <MMpl ahelter bum, .4M aaras ploaghable, ISO aacns ploughed] • milesfroa railway, || ftika bom creamery. B-roomed house, gied y wdt, a to. Own. •r will Itrrr for I year* at lie id par acre with yurohaiing filauae M SIB IBs. , , MATTHEWS. GAMLIN A C KUGTIOKEESi, EA\Nfc '& COMMISSION AGINRA* I N B. C I W9'l ■- UND| STRONG, SPIKE AK.li LINK HARROW CHEAP. 3 7<V.V<V I*v* < • • *• POUNDLx made, Strong enough fo* the rougest work, of |-inch square links and best quality heavy points, complete with wiffletree, expander! and drag weights, all at Lha famous “EGMONT" QllilUy bottom half can be detached. Mad* in Sizes 6 and 10 feet wide, and eas be used as a spike and link, or by reversing, a link harrow only. Easily the cheapest and because “Egmont' (THE 910 ft EGMONT IQAOH & CARRIAGE C O, COACHBUILDE R 5, dTC. BNTB for Mmsey-Harris Farm Implement*, Waaa Oro&m Separa Champion Ooddiijs Eungca. Uniqu Boiler Frames, eto., Btratfor .

Newspaper A T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. ‘‘The tilne, ,, he said, “was ripe for a groat extension of advertising, and newspaper advertising must always be. the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction o| price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sum large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless 10 goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Beview’ 7 points out that— “ Undoubtedly the first and most potent advertising force of the present day is the newspaper Here is a field so vast and so complex that it needs the most careful study of every varying eondition to accurately estimate its possibilities, and * whole army ol specialists and experts in all branches of service have come into being.