Page 7 Advertisements Column 3

Stratford Evening Post, Volume XXXX, Issue 57, 23 October 1914, Page 7

7-H.P. IWO-SPEED, SPRING FRAME MODEL, COM- • PLETE ELECTRIC MOffTING, * SPEEDOMETER, ELECTRO SMARTER,.AND ELECTRIC HORN. The World's blest, and Fastest on the market, Catalogues and information from Stratford 'Agent, BROADWAY. -./iiv J ».ir/miiaiM^TnMimMm<g,TimaiM l mM ? .«^ ff^lfll |f WWVHHtIDEg' Wow, the old idea as to the efficacy /»f -Rv%a om Salts, or of a powdered i for cattle has been exploded. A Drench supplied in liquid form sares time and trouble. —a combination of pure oils—is the one preparation you need for your stock. It is positively beneficial in healing, strengthening and cleansing. "Veni" is supplied in full pint bottle* oosting 5K *nd »■ much cheaper to use than any other Drenching preparation. Sixpence a dose per sow ia uU it aoata. M*o effeotive for horses, choop And pica. '- RErdEfJBER 1 Every bettls of "Van!" It a mssilotaa chest In Iteelt. Wiorekeepore Dairy Factories everywhere, or from Th» Farmers* Medicine Or, . |.?'\ 'VfilT-rtor. '' t "Stewart Dawson's 'Special' 7-Jewelled Lever PRICK POST Thit is our latest Watch. It has been specially rr inufactured to t fulfil the desires M r -.l fU n «<. «irk/i An StDa not wish tor an; expensive watch, who wish to ' procure an'accu- ' rate timekeeper at, a very small expense. The watch ,ts of the host Swiss •make with Lever escapement, and has seven jewels. The Cases are of Nickel or Gun Metal and quite stronf! enough to stand the rough use of country This watch is better value than a great many makes of watches we hav« seen advertised at double the price. Our guarantee for 12 months with every watch. Please note that we do not employ Agents or Travellers. Neither do we sell goods on Timepayment System. There is only one way to buy and get bed rock value for your money, and that is by payug cash. Any other system costs you double. > Order direct to-day from

SiMEIISSSiSm siEssaz f,»*Hßfc^yV; „.r . ■■■■ ■ : ■ ■■■;-.■ >, ■■■/■:>■?.; '.•..■■• ; .-.--t. •■■:■,-:>.^* ; y : :'■■'■::■• \v■v.a-'^.-.;'■.-'-':>'.' vf-,; -WT. 4 T one of Nis recent lectures on advertising', ■■*■ given at Liverpool, England, Thomas Russell, of London,' emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." • He illustrated the fact that scientific advertising did not add to Uie cost of goods, but secured a material red ret ion of price. Indeed, the more an article was advertised the cheaper it became, and the inore self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the - cheapest method yet devised by the wil 01 man for tli° y "le of. honest goods. The great commercial discovery ofVthe age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—" Undoubtedly the first and most potent advertising force of the present day i> Llie newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of sen ice have come into being."