Page 2 Advertisements Column 2

Stratford Evening Post, Volume XXXII, Issue 8, 20 December 1911, Page 2

Romance seems far removed from the manufacture and sale of soap. Yet a writer in “Chambers’ Journal’’ for November succeeds in proving that the two things are not absolutely incapable of being associated. Ho shows that tho purchase of Millais’ picture “Bubbles” as an advertisement for Pears’ soap had a good deal to do with the development of artistic advertising. The Levers, of Port Sunlight, in twenty-five years built up a business which now, with a capital of fourteen millions sterling, has ramifications all over the world. I Messrs Pears are credited with spending .£120,000 in one year in advertising, and altogether three millions sterling in making the merits of their soap known. The founder of Pears’ firm was a London barber, a native of Cornwall,'and Lever Bros., of Port Sunlight, were sons of a wholesale grocer at Bolton, and wore brought ni) in their father’s business. Sir William Hesketh Lever, the founder of the linn, was born at Bolton in ISSI.