Page 5 Advertisements Column 4

Stratford Evening Post, Volume XXXI, Issue 26, 15 September 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE'S FAMOUS 16/C LINE. A word or two about the history of .the Melbourne Clothing Company’s wonderful Welted Boots for men before you come to see and demonstrat; it. When wo offered this boot sonu three years ago at 16s 9d (an unheard and unbelievable price those days), wc know wo were giving the public a standard of value that would not only make the high-priced boot a fad, bin would give every man of moderate income the pleasure of enjoying wind was then the “rich man’s luxury”—!', genuine welted boot. Public appreciation was almost instantaneous. S< enormous was the demand, so splendidly did the boot live up to the endurance and service we claimed for it. that the vecord of the growth of our business i cads like a romance. our decision to buy a Melbourne M cited Boot at IGs 9d will he created by the boot itself, not by an advertisement—at least, we hope so. And, finally, remember that our interest in customers does not end with sale of those boots, but - begins with the purchase of a pair.*