Page 5 Advertisements Column 3

Stratford Evening Post, Volume XXXI, Issue 22, 11 September 1911, Page 5

WELTED BOOTG OF WORTH. THE MELBOURNE'S FAMOUS 16/9 LINE. A word or two about the history of the Melbourne Clothing Company’s wonderful Welted Boots for men before you come to see and demonstrate :t. When we offered this boot some three years ago at 18s 9d (an.unheard and unbelievable price those days), wo know we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income tlie pleasure of enjoying what was then the “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service we claimed for it, that the vecord of the growth of our business .cads like a romance. Your decision to buy a Melbourne Welted Hoot at 16s 9d will bo created by tho boot itself, not by an advertisement—at least, wo hope*so. And. finally, remember that our interest in customers does not end with sale of these boots, but begins with tho purchase of a pair.*