Page 5 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 19, 7 September 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE’S FAMOUS 16/9 LINE. A word or two about tho history of tho Melbourne Clothing Company’s wonderful Welted Boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 16s 9d (an unheard and unbelievable price those days), wo know we were giving tho public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was then the “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was tho demand, so splendidly did tho boot live up to the endurance and service wo claimed for it, that tho Vecord of tho growth of our business wuuls like a romance. Your decision to buy a Melbourne Welted Boot at 16s 9d will be created by tho boot itself, an advertisement—at least, we hope so. And, finally, remember that our interest in customers does not end with sale of those boots, but begins with tho purchase of a pair.*