Page 5 Advertisements Column 3

Stratford Evening Post, Volume XXXI, Issue 18, 6 September 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE’S FAMOUS 16/9 LINE. A word or two- about the history of the Melbourne Clothing Company’s wonderful Welted Boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at IGs 9d (an’ unheard and unbelievable price those days), wo know wo were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was then tlio “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service wo claimed for it, that the ,'ecord of the growth of our business kdads like, a romance. Your decision to buy a Melbourne Welted Boot at 16s 9(f will be created by the boot itself, not by an advertisement—at least, wo hope so. And, finally, remember that our interest in customers docs not end with sale of these boots, but begins with the purchase of a pair.* Pumps! Pumps! Pumps!—Gould’s Lift and Lift and Force, from 14s each; also, rams, from 45s each. A large assortment of pipe and fittings always in stock.-—McMillan and Frcdric, Broadway, Stratford.*