Page 5 Advertisements Column 3

Stratford Evening Post, Volume XXXI, Issue 14, 1 September 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE’S FAMOUS 16/9 LINE. A word or two about the history of the Melbourne Clothing Company’s wonderful Welted Boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 16s 9d (an unheard and unbelievable price those days), wo knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was then the “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service wo claimed for it, that the record of the growth of our business reads like a romance. Your decision to buy a Melbourne Welted Boot at 16s 9d will be created by the boot itself, not by an advertisement — at least, wo hope so. And, finally, remember that our interest in customers does not end witlx sale of these boots, but begins with the purchase of a pair.*