WELTED BOOTS OF WORTH.

Stratford Evening Post, Volume XXXI, Issue 13, 31 August 1911, Page 5

WELTED BOOTS OF WORTH.

THE MELBOURNE’S FAMOUS 16/9 LINE.

A word or two about the history of the Melbourne Clothing Company’s wonderful Welled Roots for men before you come to sec and demonstrate it. When we offered tins boot some three years ago at Uis !)d (an unheard and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would' give every man of moderate income the pleasure of enjoying what was thou the “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service we claimed for it, that the record of the growth of our business reads like a romance. Your decision to buy a Melbourne Welted Boot at 163 9(! will be created by the boot itself, not by an advertisement—at least, we hops so. And, finally, remember that our interest in customers does not end with sale of those boots, but begins with the purchase of a pair.-