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THIS LITTLE BERLEI WENT TO WAR ,■ - - Just as you were enjoying the freedom of this all-elastic, featherweight Berlei, .we all went to war. Rubber went too, and so the making of this little Berlei ceased. Its freedom-for-action rubber went into action to fight for freedom. ’ Alas, nothing takes the place of rubber in a corset. More intricate cutting and fitting of panels in a Berlei do compensate —but only if the exact figure-type fitting is obtainable. But our making battledress makes for a chronic shortage of Berleis everywhere. f \ ’ Like a true Briton you have accepted the hardship ..I n > without complaint. Forbear just a little longer. I J A Berlei executive is in America now, investiga- I ting synthetic rubber. Berlei hopes very soon to reward your patience. Freedom-in-a-Berlei will P\7// / P’S come when Freedom is won —and maybe sooner! \ a /11 " ’:. \ W 1,1 <. I, < % Thanks are due. . . ' ' ■ We would like to express our gratitude to the many women who have 'A helped mitigate our labour shortage—especially those who, without A jfj manpotver direction, gave up their leisure and voluntarily undertook ,' X. the regular hours of work at Berlei. Their labou? has been of real service to t.he community—producing hot only foundation garments, //I but also huge quantities of battledress and other apparel for the . 1 1 fighting forces. We thank them. 7'r ® ——- j slw ißr F IOHy ■ (i aW • / M'll zA-I jCSm® Madam, | we don 9 t sell ■ ■ • •■I « boat tickets here 9 ’ t course it is not logic trying to buy ' boat tickets in a shoe shop. You could never get satisfaction that way. It’s \’S’ the same with buying medicinal and toilet t goods. The logical person to get them from * is the one best qualified to sell them—your Chemist. • A special task is assigned to the Chemist: to make available to the public the priceless benefits of his qualified knowledge and experience. How well he is carrying out that task is B SliJ t shown in the public confidence the Chemist enjoys — confidence merited by the Chemist’s professional pledge to see that you receive only goods of unquestioned quality, freshness, purity and value. ’ -

BkmMWh Siii & ‘Dettol’ is the modern defence against the germs of infection. On the cut which may lead to blood poisoning, in the room from which sickness may spread, in the all-important details of bodily hygiene, use ‘Dettol’ —the modern antiseptic —for safety. Reckitt <£ Colman (New Zealand) Ltd., Bond Bt., Dunedin. D. 48

“NULAX” CONSTIPATION HERBS —pure, safe and gentle herbs. Roots and ! Barks—"NULAX” tones up the Liver, Kidneys, Bowels and Stomach. r'NULAX” 2/-* from Chemists—C. Spring, 45 Clifford Ave.. Ch.ch. Mfr.— Advt-

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/ST19441107.2.68.5

Bibliographic details

Southland Times, Issue 25514, 7 November 1944, Page 6

Word Count
441

Page 6 Advertisements Column 5 Southland Times, Issue 25514, 7 November 1944, Page 6

Page 6 Advertisements Column 5 Southland Times, Issue 25514, 7 November 1944, Page 6

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