N.Z. BEEF FOR EXPORT

Southland Times, Issue 24108, 23 April 1940, Page 6

N.Z. BEEF FOR EXPORT

Attempt To Guard Market CHILLER QUALITY MAINTAINED

Since the start of the war, no chilled beef has been imported into the United Kingdom, but as New Zealand’s chilled beef production had grown rapidly before the war, and the overseas market had shown great potentialities, the New Zealand Meat Producers Board considers it most essential to maintain an even improve present-day quality of chiller beef production. With this object in view, the board is continuing to offer substantial prizes in the various districts for cattle suitable for chilled beef. It is hoped where possible that agricultural and pastoral societies will arrange a field day when the cattle are judged to demonstrate to farmers the type of animal required. To meet the requirements of the British Government, all chiller quality cattle are now being shipped as frozen beef. It may be mentioned, however, that in the discussions between the New Zealand Government and the British authorities, the New Zealand Meat Producers Board especially arranged through the New Zealand Government, that the special quality of New Zealand chiller beef should be recognized in the price offered, even though the beef was frozen instead of being shipped as chilled.