Military Influence In Fashions Demands Trim Foundations
With soldiers on the march again, women’s clothes get into step. Women will have dashing capes, swagger backs, brass buttons, gay scarves and hoods, and short-and-full-for-action skirts, with simple, unpressed pleats. They have foundations not actually wasp-waist (as they threatened just before the crisis) but sporting the trimmest, slimmest waist, and the most frankly defined bosom, seen in a whole generation! For contrary to the last war, even women in uniform are turning eagerly to the corset. First, for the support it gives the body to endure long hours of duty. Second, for the trim figure necessary to wear precise clothes well. (English and French women have discovered that those unflattering uniforms need all the help they can get—and a trim foundation beneath works miracles!) Fortunately the corset has gone a long way since 1914. It is a corset no longer, but a beautifying foundation—light, flexible and comfortable to work and play in. Third, with so little time off duty in which to wear soft, alluring feminine clothes, they are out to make the most of themselves when they can. These three circumstances are sending women more and more in search of beautifying foundations. Here in New Zealand too, the motto is “beauty as usual.” Women are paying mere attention to good corseting. First, because it accentuates their femininity, which itself is a splendid act of defiance against war-time gloom, with important psychological effects. Second, with the shortage of imported model gowns of elaborate cut, they are finding that a simple home-made frock of good material worn over a good foundation can look every bit as smart and attractive.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/ST19400420.2.100.9
Bibliographic details
Southland Times, Issue 24106, 20 April 1940, Page 12
Word Count
276Military Influence In Fashions Demands Trim Foundations Southland Times, Issue 24106, 20 April 1940, Page 12
Using This Item
Stuff Ltd is the copyright owner for the Southland Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.