BROAD, SMALL’S

Southland Times, Issue 24003, 19 December 1939, Page 11

BROAD, SMALL’S

PREMIER STORE OF SOUTHLAND The reputation which Broad, Small, Limited, has built up during half a century of service to the public of Southland is standing to it in the Christmas of 1939 more than ever it did. For the attractions at this modem emporium are so magnetic that largescale business is the natural outcome of such a reputation. At the moment the Christmas season is at this store with gay bunting, glit-

tering stars, Christmas trees and vividly coloured Yuletide decorations—a sight which would delight any eyes. It becomes an easy and gay affair at the Premier store of Southland where brilliant Christmas displays suggest suitable and beautiful gifts to suit every class of purchaser. Hundreds of people from every comer of the province are joining in the daily gatherings at Broad, Small’s. Cool and airy on the busiest day, the Broad, Small store is assuredly a favourite with town and country shop, pers. The wide spaces between the display counters enable purchasers to move about comfortably; there is a complete absence of jostling or overcrowding which is so disturbing to shoppers. The gift salon is a boon to visitors choosing presents. Exquisite crystal ware, fine china tea sets, dinner sets and statues, modern pottery and novel ornaments provide a wonderful gift selection. In the large crockery section every day needs as well as beautiful gift lines are on display. Over at the enamelware and aluminium ware department the bride or the lady of the home finds

all her kitchen utensils, and the kitchenware and brushware sections provide both gift ideas (for Christmas or kitchen evening) and year-round kitchen necessities for own home use. Interesting to gift-seekers, homeowners and all lovers of beautiful things are the show cases and stands displaying silverware, cutlery, tableware, watches, wallets, ornamental brassware, stationery, Peter Pan picnic ware, f* re " side brassware and chiming, alarm and chromium bedroom clocks.

Farmers, mechanics, carpenters, bricklayers and other tradesmen will find the tool department and farmer’s department stock their every need. Offering all materials for furnishing a home inexpensively and in the modem manner, furniture, linoleum, carpet and soft-furnishing show rooms are the centres of much interest. Furniture of all descriptions, including modem and period, upholstered suites and wool moquette coverings of shades to . match any colour scheme, are on display. In the carpet and linoleum and softfurnishing departments articles of beautiful texture and of pleasing design are displayed. All the needs of the kitchen are to be found in the household and enamelware departments and many minutes can also be profitably spent in the crockery department. Campers will find any equipment they may require in this shop and as the success of trips depends in a big measure on the equipment they could not do better than get their requirements at Broad, Small Ltd.