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HOME BEAUTIFYING EMPORIUM

SCOULLAR AND CHISHOLM ATTRACTIONS Nowhere is the trend in modern furnishings and house decorations better illustrated than in Scoullar and Chisholm’s show rooms. The home is the birthplace of the nation, and beautiful surroundings are as essential for the building of character as proper nourishment is for the development of the body. This year the firm has made a special effort to meet the Christmas demand, and the result is a display of modern furniture, fittings and accessories that amply illustrates the wide range of up-to-date requirements. Rimless hang-

ing mirrors with charming picture insets, children’s nursery chairs, and decorated wood boxes are among this year’s most popular attractions, and small tables of new and clever designs are also featured in’ the Christmas offerings, Fireside and small lounge chairs, beautiful cushions in many colours and designs, leather stools, fire screens and general hearth furniture are among the many attractions for seekers of high quality . furnishings, while another innovation is a comfortable chair specially suited for sewing and knitting. Well sprung and upholstered, its absence ,of arms gives complete freedom for the elbows and ■as an article of furniture it would command a place of honour in any room. Fancy tables in modernistic styles and China cabinets are also well represented, and hearth rugs, sofa rugs and hall rugs from the' ever popular Persian to the futuristic are also sources of keen interest to buyers. Apart altogether from the Christmas present aspect Scoullar and Chisholm’s offers a wide range of beautiful articles for newly-married couples in setting up their homes, and their furniture is built to last. Durability combined with beauty is the best criterion for this class of goods. And last but not least the stocks of parchment lamp shades are so wide and varied that they cannot help but please the most fastidious tastes. This year the designs are more attractive than ever, the new styles and new types of parchment adding to some charming decorative shades.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/ST19391219.2.102

Bibliographic details

Southland Times, Issue 24003, 19 December 1939, Page 13

Word Count
331

HOME BEAUTIFYING EMPORIUM Southland Times, Issue 24003, 19 December 1939, Page 13

HOME BEAUTIFYING EMPORIUM Southland Times, Issue 24003, 19 December 1939, Page 13

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