Page 7 Advertisements Column 3

Southland Times, Issue 23942, 7 October 1939, Page 7

They Call These Frocks "Sweethearts" And No Modem Cinderella Could Wish For Anything Nicer I A modem Cinderella couldn’t have wished for anything nicer . . . and Snow White couldn’t have charmed the Prince in prettier frocks than these “Sweethearts” made in the latest styles. Very smart s^» 'K\ and attractive but so P ractical the y wiU P lease tbe la " iO J most fastidious mother. fe/ w / J Send a JgOfea Ohb Mail / jwjWfFxyA 4 Order I Alice vA I ) 6/11 “ALICE” wears a / -A \ delightful Floral / J ' I Mercerised Cotton Betty G/1 1 Frock box pleated v/ ■ 1 with a scalloped yoke. It’s piped in “BETTY” wears a Haircord AppleOreenandhas collar and buttons This dainty style has a panel I ‘/ V I to match. front, tie at back, pretty van- | ' / \ - \ sizes 16, 18, 20, 22 dyked collar, and new style i I | \ inches. sleeves with cuff. The same Claire I- T I' s | style also in Red and Saxe. ■9/44 | a All One Price 6/11 Sizes 30 to 39 inches. f / | 1 J ' J All One Price 6/11 ■/ ■ ■ . | School Girls will adore the I / range of charming Summer J / Frocks now displayed. And f A mothers will too . . . they’re so well made and so moderately priced for such better “CLAIRE” is wearing a qualities. A maid’s size “Dirndl.” A \ Fairy Godmother might have touched her wand t 0 tbe “p easant ” waist > th® new necbbne and tbe dainty styling . . . it’s so beautiful. Two pockets! it I'’■A Sizes 20 to 39 inches. 15/6 r . f “DORIS” looks charming in a Haircord Frock. We lyy have this both in floral y and conventional designs. / / The one sketched has a £ ' / novelty ship design on i * / scarlet ground. Uplift I bodice, gored skirt, I / matching bolero. ? Sizes 33 to 39 inches. V All One Price 15/6 “EDITH” in her “TweenGirl” frock of Marocain is most up-to-date. We have both floral and striped effects on Navy, Nigger and Saxe grounds. New square shoulder, button front, two pockets and Ivy Leaf neckline. Sizes 33 inch 36 inch, 39 inch 15/6, 16/6, 17/6 / jy I / Florence “FLORENCE” is a Jun- Uy 2Q/R ior Miss and her more I | £bWZ V sophisticated frock is in I . ; fadeless Crepe Spun i Rayon. Brilliant floral HJt design, newest corselette waist and flared skirt. Kt/,i The buttons are scarlet. A Sizes 30, 33, 36, 39 inches fM 29/6, 32/6 I \ ’ 'X-Wc-: I® L I INSPIRATION | jjL *' °f y°^ th ! 1j IS CAPTURED | \ The very essence of complexion Ail i i rx r-s /-* i— z~* r\ «— A l j § charm! Soft and delicate as the fine A| | “Pl )PP () L- { Pl— A 5 sil ks through which it is sifted . . /\l— I— I l\ r v_z 5-2 I— IX I—/ \ I I clinging . . flattering . . .exquisitely (RICH IN SUNSHINE VITAMIN D) perfumed! Here, in this one fine cream, you will find the essential P^ove^youthful^kffi? touch to elements to: Flesh, Brunette-Naturelle, Price Refine an d smooth 4. Help erase prema- Brunette, Rose-Ochre, Desert-Tan. «&/** skin texture. ture lines and , 2. Help to reduce wrinkles. Price 4 /r* large pores. 5. Clarify and add 3. Correct dry skin. youthful radiance. SMITHITL