Page 9 Advertisements Column 1

Southland Times, Issue 23633, 7 October 1938, Page 9

HEAR THE LATES /OVERSEAS DIRECT... / /K//7A\V \Af ,TH one of the ,atest . / \/y f ’ ’ Radioplayers in your home, Ilx I ''' ' I y° u don’t have to rely on rebroad- ? casts by your local station for overseas news. \ New Philips developments in.short- / /// \ K'--- ' wave reception make it possible to / tune to far distant stations all over // \ /\ / the world, as easily as your local v"" \ f - iThe amazing new “Silentode” valve, IBP' » s found only in the new Philips Radio|||g . " '9 players, not only drowns out back- /\ /1 / lilt ■'' ground noise, but also increases \ X \ sensitivity. FIVE TIMES. Weak 14 K \ r V 9 stations, that you have rarely heard \ W- t with any pleasure, now come /// T 9 through at good entertainment y-~J 11 x —x K; 9 > z value. The “Silentode” lifts them \ '< '9,, r *ght out of the mush of back* ' I |Kvl^E9 ground noise which, up to now, has 1 I 9 ; B|, r marred your short-wave entertainment. Z/z That’s one of the reasons why Philips Radioplayers create “New Listening.” There are other exclus--1 Bi > iv® features too, such as sound i ' z | diffuser, adjustable tilting dial, performance selector, all equally Important. Ask your Philips Retailer about them toThis receiver Is a 7 valve, 4 waveband, day! He will be pleased to demonstrate. Superheterodyne. Incorporating the new, MADE IN ENGLAND “Silentode” valve, sound , • h j , j j ■W "T ■ Diffuser. Adjustable tilt- < Philips Radioplayers are specially designed and // I A in f dial aid Foreign- O GNS. constructed in Philips English factory to suit J < I A N 2 rma | Switch. New Zealand conditions. There’s a Philips Radioplayer to suit your pocketbook. All-World models from 13 Gns. to 53 Gns. PHILIPS THERE ARE PHILIPS RETAILERS ALL OVfeR NEW ZEALAND WHO WILL BE PLEASED TO DEMONSTRATE ONE OF THESE OUTSTANDING RECEIVERS MADE BY THE MAKERS OF THE FAMOUS PHILIPS LAMPS AND CYCLE DYNAMO LIGHTING SETS

•ill v ' What kind of car tyres do you buy?—Those, of course that give you the longest wear. And the same with shoes., When you buy these 25/" \\ Monarchs you’ll get twice I the wear —twice the value — jUF' J because Monarch 25/" i zL Shoes are now available with HYKIDE DOUBLEWEARING LEATHER SOLES. They last longest! Monarch Super Grade Shoes at 29/6 are also obtainable with the Hykide Double Wearing Soles. Ask for Monarch Shoes with Hykide Soles—you can tell them by the Hykide Guarantee Tag. with Hqkide Double-wear Leather Soles. t ♦ ’ ‘' •