Page 4 Advertisements Column 2

Southland Times, Issue 23406, 13 January 1938, Page 4

PERSONALITY HAVE you ever noticed how a FOUNTAIN PEN reflects the distinctive personality of the owner. In a very short while it becomes, in fact, a treasured and intensely personal possession, which is at once, a contribution to your convenience and a subtle compliment to your discrimination and good taste. THE NEW EVERSHARP PEN, with the automatic shut-off, the lifetime guarantee, and the adjustable nib sells at 57/6. THE VISOFIL SWAN PEN which holds more ink and shows when to fill 55/-. Other Swan Pens at—--16/6, 25/-, 27/6, 33/Waterman Pens - 17/6, 21/-, 22/6 Onoto Pens - - 25/-, 27/6, 35/Parker Vacumatic Pens—- • 42/-, 50/-, 65/Conway Stylo Pens - - - 10/6 Blackßird Pens - - - - 12/Penguin Pens ----- 12/6 Sheaffer Pens - - 25/-, 35/-, 65/Sheaffer Pencils - - - 7/6, 25/DEE STREET, INVERCARGILL. PHONE 393. | —ACCURATE COSTING—- ' THE SMALL FIVE-OUNCE BOTTLE. Dozen for dozen, compared with those of double capacity, the following costs of production and distribution of the five-ounce bottle, as against that of the ten, are exactly the same. All overhead charges, such as insurances, rates, taxes, telephone charges, depreciation, rents, registrations, interest on capital, repairs and maintenance, coal for heating, labour, filtering material, unavoidable waste of raw materials, steam, caustic, labour when unpacking new bottles, labour when loading the soaker, brushing, rinsing, sighting, power, rinsing water, wear and tear of machinery and belts, lubricating oils, labour used 'Tn syruping, filling, and crowning, bottling pressure, waste during the sniffing, crown seals, unavoidable waste of the same, leakers, chipped necks, breakages and loss of bottles, labour and power for labelling, overtime rates, labels and gum, including unavoidable waste of these, stacking, loading the lorries, motor registrations, labour for delivering, cost of petrol, motor oils, wear and tear of tyres and wagons, repairs to same, delivering and picking up empty returns, carters’ blocks and carbon papers, wagon calls, stopping and starting, bad debts, discounts, management and directors’ fees, including travellers and their expenses upkeep of travellers’ motor-cars, all office material such as stationery, invoices, statements, envelopes, stamps, receipt forms, ledgers, cash books, etc., etc., nibs, pencils, ink, rubbers, address cards, carbon papers, scribbling pads, office light, bulbs, office heating, wear and tear on typewriters and ribbons, unavoidable stationery and office waste in the waste paper basket, wear and tear of brooms, shovels, hammers, tools, etc., nails. In conclusion, it costs just as much to produce and distribute the five-ounce bottles as it does for those of double capacity-

THE SOUTHLAND TIMES. HEAD OFFICE: ESK STREET, INVERCARGILL. Telephones—2o and 1198. GORE OFFICE: MERSEY STREET, GORE. Telephone—429M Office. LONDON OFFICE: New Zealand Associated Press 23-28 Fleet Street, London. (H. A. Lawrence, Representative) ADVERTISING RATES FOR CASH ONLY. CLASSIFIED “WANTS” ADVTS., LOST AND FOUND. ETC. 16 words 1/-, 3 days 2/6. 20 words 1/6, 3 days 4/-. 25 words 2/—, 3 days 5/6. 30 words 2/6, 3 days 7/-. CASUAL ADVERTISEMENTS 5/- per inch. BIRTH, MARRIAGE, DEATH, 3/6; Death and Funeral Notices combined. 6/- each. IN MEMORIAM NOTICES, 3/6 cash. Verses (six words to line) 6d per line. CONDITIONS UNDER WHICH ADVERTISEMENTS ARE ACCEPTED. While every care is exercised in regard to the due insertion of Advertisements the Proprietors do not hold themselves responsible for non-inser-tion through accident or from other causes and the Proprietors reserve to themselves the right of omitting or amending advertisements that they may deem objectionable, even though such advertisements may have been received and paid for tn the actual course of business. Instructions to insert advertisements to The Southland Times must bear the signature of the individual authorizing the insertion. The attention of executive officers of all organizatoins is par* ticularly directed to this.