CHRISTMAS CARD
SUCCESS OF MODERN RIVAL GREETINGS TELEGRAMS The action of the post office in giving special facilities for delivery of telegraphed Christmas and New Year greetings on attractive forms met with such extraordinary success as to suggest that the old-time favourite, the Christmas card, is encountering a modem rival typical of the quicker pace of life. Providing nine varieties of suitable greetings, any one of which could be sent for 6d, the post office placed the resources of the telegraph system at the disposal of its customers, who responded in the most encouraging way. The Christmas greetings handled totalled 278,827, and the New Year greetings under the same system, with appropriate wording, numbered 62,797, making a grand total of 341,624. That this modem method of expressing goodwill just at the right moment is winning substantial public _ approval can be shown by the increasing traffic in the past six years, which is as follows: —
The Christmas greetings telegrams show an increase compared with the previous year of 46,430, or 20 per cent., and the New Year greetings made proportionately an even more notable advance, the increased number being 22,669, an improvement on the previous year equal to 56 per cent
Greetings Year telegrams 1931 75,799 1932 66,188 1933 161,089 1934 228,367 1935 272,525 341,624 1936
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Bibliographic details
Southland Times, Issue 23128, 19 February 1937, Page 12
Word Count
215CHRISTMAS CARD Southland Times, Issue 23128, 19 February 1937, Page 12
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