GIFT for EVERY PURSE

Southland Times, Issue 22201, 19 December 1933, Page 11

GIFT for EVERY PURSE

psychological analysis of Mr Smiths qualities in relation to that business, I should say that it rests on the tripodal basis of three factors in Mr Smith’s personality—a sympathetic understanding of the wants of the people, a kindly disposition and a generous hand.” There can be no doubting the truth of Mr Macalister’s statement, which was, after all, merely the echo of similar sentiments voiced on all sides. The firm, confident note which Mr Smith has always struck in his business announcements has had an encouraging effect upon the whole province, particularly during those days of depression which it is now firmly believed are fast fading behind us. Of the quality of the goods displayed at H. and J. Smith’s little need be said. The name of the firm has become a household word throughout the two southern-most provinces, if not the island, for value for money paid, and the splendid articles which may be purchased at a moderate price range are in themselves the best advertisement of the store. Mr Smith’s long-continued policy of “every customer a satisfied customer” in connection with sales has brought its own reward, for there is not one moment from opening hour to closing time when a steady stream of patrons may not be seen studying the interesting displays in the various departments. If the goods were displayed merely on bare wooden shelves their many irresistible qualities would still be sufficient to bring about excellent sales, but exposed for view as they are in the most advantageous manner which modem business methods can supply it is small wonder that shopping at the Progressive Stores is a delight as well as an economic necessity. A firm which had the interests of its customers less at heart would not go to such trouble and expense. The altered layout of the store which was recently instituted means that from an eminence every department is in view; there is no blundering around looking for inaccessible sections, for every department is replete with a tasteful sign prominently displayed. Further, the rearrangement means that by a pleasant stroll over the large ground floor a patron can buy anything required, from personal effects (clothing, footwear and so on) to complete furnishings for the home. To a reporter who visited the store yesterday the comprehensive selection of goods was a revelation. Everything seemed to be there, from a needle to the proverbial anchor. Small wonder that Southlanders are proud to boast of such an institution in their midst.

In the store itself, then, may be found the keynote of the success of the firm. It lies in giving just that something extra for every penny expended which wins the co-operation of the public. Here is a home-owned store, the head of which has long been associated with the assistance of charitable organizations, ready at any time to lend his aid for the good of the people. Here is a store which is to industry what a good citizen is to the State, which puts service before self, which considers the good of the province before its own advancement. That this fact is widely recognized was eloquently expressed by impersonal speakers at the anniversary dinner in August. One of the new ideas of extra service to customers has seen fulfilment in the mothers’ rest room, where hot water and all conveniences for the baby are to be found. What a boon to thb tired mother this room is! Amid comfortable appointments and cheerful surroundings she can rest and relax in peace. The room is being more and more used by mothers, for who could resist its appeal. The very door is in itself an invitation to enter.

Now that Christmas is almost upon

us the Progressive Stores will have a special attraction for many, for here may be found such an array of gifts that he would indeed be difficult to satisfy who could not find something suitable among them. There are articles to suit every purse, and to satisfy the most fastidious. It would take half-a-dozen columns the size of this to' enumerate all of the splendid presents which may be procured in such a large establishment The same remark applies, if to a smaller degree, to the Gore store.

One section which from its - very rarity is worth mentioning is the display of artistic and unusual Doulton ware which was exhibited at the Leipzig 1933 Continental Fair, Germany, and, procured by the firm’s Home buyer. Similar sets had not been on the market for more than a few months in England before they could be bought here, showing that the firm is in close touch with movements in the newest design the whole time. These make ideal and much-appreci-ated Christmas presents. In short, with beautiful displays, new fixtures and a large and attentive staff, everything possible has been done to handle the rush of Christmas trade. The store will present a colourful and animated spectacle this week, with crowds of happy people moving through the bright departments. The Progressive Stores will indeed be the Mecca of Christmas shoppers.