ADVERTISING DAIRY PRODUCE.

Southland Times, Issue 22076, 25 July 1933, Page 9

ADVERTISING DAIRY PRODUCE.

To the Editor.

Sir, —The bugle has sounded and oh! such at blast. A motion was passed by the Dairy Board last week at Carterton to spend £25,000 on an advertising scheme in Britain, and on Thursday, July 20, I read a letter to a factory secretary stating that the levy on butter and cheese was payable on August 1. This is estimated to realize about £22,000 or £23,000. Does it mean a levy on last year’s produce or a nibble to be borrowed on next year’s produce? I couldn’t wait to read it, for my British blood began to boil. And with your kind permission I will ask all directors of South Island dairy factories to get together immediately, pass a resolution objecting to such folly and squandering of money. Do away with the Dairy Board for we saw that the Control was a failure and this is going to be worse. Send the motions passed to the Members of Parliament. Mr P. de la Perrelle has promised me his wholehearted support in the matter and for the good of Southland I would like our other three members, Hon. Adam Hamilton, Mr D. McDougall and Mr J. Hargest, all I am well acquainted with, to co-operate to stick for us Southlanders. Last Monday you very kindly published my offer to put New Zealand dairy produce through Britain for £12,000; but I consider it folly to spend any money to advertise any further in Britain. I would suggest that all factories burn all the pasturizers and make the real article. Then all the merchants will come from far and wide to buy our cheese and butter in New Zealand as they do our wool. What did the Dairy Board do with the £25,000 last year? What would the board do with another and yet another? South Islanders stand up and fight for your rights and don’t let us swallow this gruel lying down for I will not side with you if you do. Start at once and get the resolutions into our Awarua member without delay. I would ask our Farmers’ Union if it will not join in the fray or has it no time for us simple cow cockies? I consider the Hon. G. W. Forbes has got New Zealand produce well advertised when the other countries blame us for the glut and low/ prices, though we are only a speck rn the map.—l am, etc., DEVON BORN.