INCREASING SALES
BON AMI COMPANY. The Bon Ami Company showed a gross profit of £700,000 on sales last year. Its net profit after all charges was £300,000. To advertising goes a major share of the credit for this substantial business. Bon Ami increased its investments in newspaper space from £32,000 in 1929 to £44,000 in 1930 and the same amount in 1931. Last year’s campaign averaged 308 lines run once a week. “Advertising is the only means we have of increasing sales,” said Mr H. D. Crippen, president and general manager of the company. “We used newspaper space to go direct to the consumer. This campaign brought immediate results.”
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Bibliographic details
Southland Times, Issue 22008, 6 May 1933, Page 7
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109INCREASING SALES Southland Times, Issue 22008, 6 May 1933, Page 7
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