SALES DOMINATION
AN INTERESTING POINT. Do goods that are nationally advertised sell well in small towns, or have local products any chance to succeed? This question was asked six months ago in America and a study was made of the sales in a large number of chemists’ shops in small towns. The result showed that the nationally advertised brands dominated the sales. In face powders, two well-advertised brands had 87 per cent, of the sales. In baby powders, the private or local makes had only 4 per cent, of the sales. In perfumes, the advertised brands had 93 per cent. In toilet soaps, the advertised brands had 92 per cent. In toothpastes, there were no sales at all of local makes. In cigarettes, the percentage of private makes was 12 per cent. In antiseptics, 16 per cent, of the sales were of local or unadvertised brands. We learn from this two things: (1) It pays the retailer best to stock the well-advertised brands. (2) If a retailer has his own make, he must push it by effective advertising and window display.—Weston Digest,
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https://paperspast.natlib.govt.nz/newspapers/ST19320120.2.8
Bibliographic details
Southland Times, Issue 21607, 20 January 1932, Page 2
Word Count
182SALES DOMINATION Southland Times, Issue 21607, 20 January 1932, Page 2
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