STIMULATING DEMAND
Yesterday there appeared in the Southland Times an illustration which should be particularly interesting to New Zealanders, to producers as well as to city people, because it showed the efforts being made in the Old Country by manufacturers to drive home to their employees the particular interest they have in the purchase of New Zealand products. The picture shows a poster displayed in a factory. It reminds the workers that they are working to till an order received from New Zealand, and urges them to reciprocate by the purchase of New Zealand foodstuffs. This method of advertising has been used fairly widely in Britain by the Em-
pirc Marketing Board which is anxious to bring home to the people their particular interest in Empire trade. It is part of the Empire trade scheme, but it shows how keen the British manufacturer is to stimulate the demand for foodstuffs grown within the Empire, aud in this ease it emphasizes the point by giving it a particular application. Reciprocity cannot be one-sided, and the message conveyed to New Zealanders by this picture is too obvious to need further reference.
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Bibliographic details
Southland Times, Issue 21263, 9 December 1930, Page 4
Word Count
189STIMULATING DEMAND Southland Times, Issue 21263, 9 December 1930, Page 4
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