Industries Week

Southland Times, Issue 21179, 4 September 1930, Page 13

Industries Week

Movement Popular INCREASED INTEREST SHOWN" Attractive Processions Interest in Invercargill in the New Zealand Industries Week effort increased yesterday when several feature attractions of a carnival nature were staged. Special industrial processions passed through the city streets during the afternoon and evening, and among other events which attracted considerable attention was the monster poster ball held in the Victoria Hall last evening. The size of the crowd in the streets during afternoon and evening and the apparent happiness of the people' were reminiscent of May Fair. Many people had come in from the country, and the various important sporting attractions, and the Industries Week events enabled the country visitors to spend a happy day and forget the arduous toil involved by their work. The streets were crowded from a very early hour in the evening ,and the lightheartedness of the pleasure-seekers gave no indication that the loss of the Ranfurly Shield by Southland during the afternoon was regarded as anything in the nature of a calamity. All were intent on the pleasure of the carnival and entered thoroughly into the spirit of the gala. Before the appearance of the procession, opportunity was taken to inspect the shop window displays which showed to best advantage when brightly illuminated. Much interest is being shown in the voting competition, and it is expected that a large number of entries will be sent in. After the procession had passed and dispersed, the people continued to promenade the streets, listening to the programmes of music provided by the bands. The big efforts to popularize New Zealand manufactures appears to be increasing in popularity, and the remainder of the week should be bright and interesting. The programme for the rest of the week is an attractive one and the conclusion of the effort should be a happy one. THE PROCESSIONS VARIED AND INTERESTING DISPLAY. LARGE CROWD PRESENT. To enable inmates to view the procession, lunch was served early in a great many homes in the city and after mid-day all roads led to Dee street. Gaily decorated lorries and trades displays of all descriptions were flying about, the streets and served to whet the appetites of the crowds. The procession was set down to leave from Gala street and at 1.30 p.m., the starting time, a large crowd of people lined the route down Dee street, along Tay street and right to the gates of Rugby Park, where the Wellington-Southland Ranfurly Shield match was to take place. Shortly after half-past one the Battalion Band, which led the procession, swung into Dee street, playing a martial air. The dark uniforms of the bandsmen made all the more striking the bright red of the fire engine which followed and the helmets of the firemen, which shone even in the dull light. The fire engine was followed by a petrol lorry and then came a lorry-load of small boys. Posted on the side was an appeal to all to learn to swim and an announcement that a carnival was to take [dace shortly. When a team of men carrying wooden spades appeared in sight, drawing what appeared to be a gigantic loaf of bread, the deception was so complete that the hungry ones (and the Scotsmen) ..attempted to secure the smell. The “loaf” was so huge that it occupied several seconds to draw it past each bystander and its colouring wa.s so natural that it was hard to resist the temptation to plunge a knife into its side. A coffee display and on oil exhibit followed the “loaf” and then came a long line of the various models of Chevrolet cars. Behind the Chevrolets came Marquettes and Buick cars. Southland’s primary products were not neglected, for a lorry-load of cases of butter was prominent. The Civic Band followed the butter and then came a candy display, tempting to those afflicted with a sweettooth. A huge imitation of a battery had painted on its side a caricature of that amiable gentleman, “Mr Amps,” a firm friend to all motorists. The display was staged by- a local battery and service station and was responsible for considerable amusement. The Pipe Band distributed music dear to the Gaelic heart and a placard on an agricultural machinery display wanted to know why so much money- was spent in foreign countries. More petrol lorries followed and then came the milk oaties display. Sheafs ofoats were packed around the van and depicted on the side was a benignant pater families eating his morning porridge and radiating good health and spirits. A diminutive “baby,” which daily carries cordials for a local firm, made an appeal to the maternal instinct. A message to the housewife to support New Zealand groceries followed behind. Resolving itself from a huge- snowywhite mountain in the distance to a cube with steps leading up to a globe on near approach was a well-known local firms’ display. Ranged round the steps was a bevy of girls clad in a variety of costumes. Some represented Red Indians and others the. modern girl. This was followed by a hosiery display for the same firm and then a pile of parcels, all intended for posting from the mail order department. The manufacturing blankets, underwear, hosiery dress, household, tailoring and men’s and boys’ departments all had their displays. The attention of the omnipresent Scotsmen was again attracted to the fullest extent. A small lorry followed the draperydisplay and mounted on it was a wireless aerial. The aerial evidently was not a dummy for music was heard from within. “It’s not every day we get a concert for nothing,” said a bystander. Following the Morris motor cars, the next features were biscuit, lemonade and shirt, displays. The Caledonians w-erc again catered for with Pipe music and a “sailor” from H.M.S. Dunedin, bearing an advertisement for cigarettes, and a walking cigarette packet, with protruding legs, followed. Next came the display of a well known concern of body-builders, who exhibited on a “Bearer” Leyland motor truck a Triumph motor car chassis with the body in the course of construction. The line’of Triumph “Baby’ s cars which followed caused much favourable comment. .The exhibits of a firm of butchers and of a laundry company were good and commendable efforts. A long line of Dodge and Austin motor vehicles looked very fine, as also did a car showing what is manufactured ip the grocery line in this country. Being far down the line did not prevent the public from viewing with extreme' favour and satisfaction the display of a local

baker, and a vehicle showing the merit of the modern milking machine. Viewed from every angle the afternoon procession was a worthy effort and demonstrated in a very clear and lucid manner how it is to everyone’s lidvantage to “Buy New Zealand Made Goods.” COLOURFUL SCENE THE EVENING PROCESSION. Any people who failed to see the afternoon procession—and there must have been many—crowded the streets for the procession in the evening. By seven o’clock, there was a very large crowd in the streets and cars were parked in an almost unbroken chain along Deb and Tay streets, while the other parking places had their quota. The procession was • substantially the same as in the afternoon and in the bright illuminations of the street decorations presented a colourful scene. Coming from Gala street, where it assembled, the procession proceeded along Dee and Tay streets. Interest was added to the scene by the presence of a number of young people attired in picturesque costumes parading the streets before attending the poster balls, which drew a very large number of the merrymakers. WINNING DISPLAYS FAVOURABLE COMMENT BY MAYOR. His Worship the Mayor (Mr J. D. Campbell) who together with the Mayoress judged the displays in the procession, commented favourably on their general excellence. The awards were: Messrs 11. <fc J. Smith 1 Messrs Lange Bros 2 Messrs Moffett and Company .. 3 MR PERRELLE’S MESSAGE PRESENT EFFORTS COMMENDED. SOLVING THE .UNEMPLOYMENT PROBLEM. (Per United Press Association.) Wellington, September 3. In the course of a message supporting “Made in New Zealand” Wfiek commencing at Wellington on September 15 the Minister of Industries and Commerce (the Hon. P. A. de la Terrelle) after referring to the success which has attended similar efforts in other centres, says: "Behind the whole movement is a desire on the part of those who are actively co-operating to so stimulate demand for New Zealand made goods that additional work may be found for New Zealand workers. If those industries whose products will be exhibited receive a greater measure of support from the purchasing public it will enable them to develop along progressive lines resulting in increased output, increased number of employees and lower prices to the consumer. I commend the present efforts to the thoughtful consideration of the community anil appeal to them to buy New Zealand made goods wherever possible. There is no question that if this policy is carried out it will benefit not only the industries directly concerned, but will also relieve to an appreciable extent the serious problem of unemployment.”