ADVERTISING N.Z.

Southland Times, Issue 18971, 19 June 1923, Page 7

ADVERTISING N.Z.

PICTURE POST-CARD DAY. JOURNALIST’S HINT TO BUSINESS | MEN. A “picture post-card day” to advertise New Zealand was suggested to members of the Chamber of Commerce by Mr Fenton Macpherson, a former foreign editor of the Daily Mail, who was their guest at luncheon in the Y'.M.C.A. Hall, Willis Street, Wellington. “The New Zealander's love of scenery could be exploited with advantage to New Zealand.” said Mr Macpherson. “I I would venture to suggest to you that you should organise a picture post-card day, j and that on that day everybody in New I Zealand who has relatives, friends, ac- [ quaintances, or business connections in the i Old Country should send by the one mail 1 a picture post-card showing some feature of New Zealand scenery—mountain, lake, river, plain, homestead, or anything else—with a few words in the writing space reminding them there will be a New Zealand pavilion at the great exhibition in 1924, and asking them to go to see it.”— ; (Applause.) Mr . Macpherson was confident that ! such a movement as he proposed would ! have the support of the Press here, and ' would not be ignored by the British Press, j While he was on the subject of national , advertising, Mr Macpherson warmly praised the work of the Publicity Department of the New Zealand Government. “The silent and constant pushing forward of this phase and that of New Zealand life and industry is gradually permeating Great Britain,” he stated. “We are not nearly so ignorant now of New Zealand as we used to be. We are gradually beginning to realise that it is a country which contains mountains and plains very much like our own, a climate if anything a little better than our own, and a people who are if anything more British than we are”—(Applause).