Page 11 Advertisements Column 3

Southland Times, Issue 19514, 13 May 1922, Page 11

mmiMHI coughs inJIIIIIMBMW I /! RoWwUl cfyard ofr all ® Chest . » /Troubles! _ Protect 1 I IF J/ yourselves and 1 Pl y our children by j 1 1 having in the house g g r a hottie op ( I HEARNE'S j jS All Chemists and Stores should sell it for and 46 Rf * 20 IS

GOOD SERVICE GIVEN OWNERS

NOTED WRITER SAYS AUTOMOTIVE INDUSTRY BEGINS TO REALISE GOODWIIJ. VALUE. DODGE BROTHERS GIVEN CREDIT FOR CONSISTENT ATTITUDE FROM THE BEGINNING. ■ . • Automobile owners, as a rule, have reason for being pleased with the outlook for better service department facilities and a resultant greater satisfaction in owning and driving a car. It is evident that manufacturers are placing more and more emphasis on this phase of their busmess, not only because it is being demanded by the car owners, but because it has been demonstrated by the few who have insisted upon good service from the very outset, that it pays in dollars and cents to keep a customer satisfied. P. H. VICKERY, LTD., the Dodge Brothers dealer here, is one who knows what it means to represent a factory that is extremely particular about the sort of service its dealers provide. ‘*The factory has been steadfast and consistent in its service policy ever since the manufacture of Dodge Brothers cars began,” he said. “Keeping pace with the recommendations coming from headquarters, we have steadily developed our own facilities. Among the comparatively recent innovations of importance to the car owner is the flat rate system, which enables him to tell in advance just how much it can possibly cost him to have his car adjusted or repaired. A specified maximum time allowed for each operation and he can see it all in black and white before the work is started.

“With more than 650,00 cars already sold, it is not difficult to see why Dodge Brothers are so insistent on good service. The annual replacements among these 650,000 alone call for a production as large as the total output of many factories.” The dealers comments on Dodge Brothers service policies are borne out 'by a recent article by Samuel Hopkins Adams, in Leslie’s Weekly. “Where the 1922 purchasing public is going to profit chiefly is not by buying cheaper,” says Mr Adams, “but in increased utility at lowered expense.” “Service, he adds, “is the trade word, a term often abused to the point of parody But the new form of service, as projected, is so perfected and systematised as to comprise perhaps the most important development that the industry has known for years. “That the initial cost of a car is not the principal item, is a ieeson which has been hammered at the public in a series of highly effective advertisements. This principle of economical upkeep,' the Dodge and Ford companies have adopted as a fundamental principle. “Now there are developments which indicate that any concern failing in its future to protect its clientele against exorbitant cost of upkeep, unay as well get ready to go out of business; for the education which the Dodge and Ford companies started by advertising and precept is to be broadened to a scale which will enlighten the entire | motoring public as to the wastefulness, ini efficiency, and trickery in the repair I business. “The new service plan, upon which, with various minor divergencies of detail, I understand many concerns* are working—will at once eliminate uncertainty and the opportunity for the coDscienceleffi dealer to make an unfair profit. “To make the service station cheaper, quicker, and more efficient than the outside garage is the first aim of the new system. The factory will back up the impzoved standards by a new policy of its own, which is almost revolutionary, expressed in the slogan ‘Service First; Let the New Customer Wait.’ That is to say, satisfaction on sales already made takes precedence over new sales. All of which looks to the longdistance policy of cheapening operation and thereby making it possible for more people to own. and operate cars. “The new service scheme represents the rare phenomenon of a three-way profit; to the factory on the sale of its equipment, to the service station in its augmented earnings, and to the owner in an unprecedented reduction of his bills.” P. H. Vickery, Ltd., have adopted flat rate service by which z di:nt can obtain a price at Dxlge Factory rate before work is commenced.—(Advt.)

YOUR CAR will give more “pull” if you fit INLAND PISTON RINGS. They are spiral and gapless; give better coznnreesiqp and more power. Write for fuller par-ticulars-MANNING CO., 5 Bedford Row, Christchurch ard 39 Tzy Street