Page 3 Advertisements Column 3

Southland Times, Issue 17934, 27 January 1917, Page 3

When riding on “a Bag o* Wind,” be sure to have enough “Wind” under you! IF Air cost as much as the Rubber which contains it, in a Tyre, how careful you [Would be to demand full-measure. Air in a Pneumatic Tyre is, after all, the most important part of it Without Air-Pressure you could not drive a Car at more than 15 Miles per hour, without partially Wrecking the Car-Mechanism and making a Punishment of Motoring instead of a Pleasure. With too little Air-Pressure, in a Tyre, the layers of Cotton Fabric would wrinkle, or buckle over each other,—the Friction of one layer over another Wearing out the Fabric and producing excessive Heat. Because that Frictional Heat first Softens, and next Dries Out, the rubber Solution between layers. Then you have a Tyre weakened so that it is ready to puncture, or “burst,” at the first heavy impact of stone, rut, or other obstacle on the road. That is what happens with under-inflation, in proportion to load. So don't under-inflate, if you care for the cost of Tyre Mileage. But,—per contra,— » W » IF your Tyres are too small for the Weight of your Car and Passengers,—if they are Undersized, —you MUST Over-Inflate. or get very short Mileage from your Tyres. And,— when you Over-Inflate this is what happens: — The Car (and its Occupants) then bounces at every pebble, and slight obstacle on the road, as if it was a highly inflated rubber bail. It causes, in degree, the same kind of Vibration, to Car-Mechanism, and Car Occupants, as if Solid Rubber Tyres were used, instead cf Over-Inflated Pneumatics. This excessive Vibration not only Wears out prematurely the Car-Mechanism, but Discounts the very feature for which people, by preference, ride in Motor Cars. Viz:—that Soaring Luxury of Motion, which can only be had through “ riding on Air,” and on plenty of it. Well,—to the Moral of all this, — »ft * m ALL millimeter Tyres made in Europe are UNDER-SIZED! (Not Goodrich Tyres.) Measure their Cross-Section Diameter with Calipers, Goodrich Compensating Gauge, or any other Standard, and prove this for yourself. None but Goodrich Tyres are FULL-SIZED. This means that no others measure up to file number of millimeters, in Air-Space, that the specifications of their alleged size calls for. Ergo,—no millimeter Tyres, but GOODRICH Tyres, can carry the Load of Car and Car-Occupants, with proper Economy and Comfort, without OverInflation, which means Over-Vibration. Why accept less Air-Space, —less Pneumatic quality,—less Comfort in your Car, — and less Mileage from Tyres (for your Money) than file specified measurements, in millimeters, call for? Goodrich Tyres are the ONLY millimeter Tyres that 'give FULL-MEASURE, up io the domed size in millimeters, —as test will prove. They cost you no more, than similar quality of Under-Sized Tyres. Why not get what you pay for? Fdt Sized N.Z. Representativesand Distributors: E. W. PIDOEON & COY. LTD. 58 High St., AUCKLAND 224-6 Tuam St, CHRISTCHURCH IS Panama St, WELLINGTON 21 Bath St.. DUNEDIN Tyres

so are the Correct Corsets for stout figures. The Wearproof Bias tine Gores used in W.B, ElastineReduso Corsets provide perfect comfort, prevent weakening of the fibre, slipping, straining, or cutting. The Evcryfigurc Corset gives splendid symmetry and suppleness ; the slight incurve at waist, requisite length, boneless hips, and shorter skirt admirably realise fashion’s requirements. SOLD EVERYWHERE. MOKO COUGH CURB relieves the irritation, cuts the phlegm, stops the cough. Children love it Pleasant, sale. 1/6. Da 6 ODD Pianos (any make) taken as part payment on new ones. Cash or terms. LONDON PIANO CO.. 46 Esk street. HOW’S the Cold?” "Entirely cured, thanks. A few doses of MOKO did the trick. It’s the best cough cure I know tf.” 1/6. Das CARD LEDGER SYSTEM.—CARDS ruled to any pattern by the SOUTHLAND TIMES CO.. LTD,