Page 6 Advertisements Column 1

Southland Times, Issue 17749, 2 June 1916, Page 6

ADVERTISING AND THE BEST MEDIUMS TO USE. I. XI. Parsons, advertising manager of Carson, Pirie, Scott and Co., an important American trading concern, recently spoke of the amount of money which should be spent in advertising. He believed that 2 Vis or 3 per cent. on the gross business done is about the right amount, saying in part: — "If a store does not advertise enough to make the daily happenings of its business known or to keen the public informed of the advantages of every kind which it offers, whether they be of monetary or simply educational consideration. that store is just as much lacking in Us plain duty to the public as is the store which resorts to methods of over exploitation." "The fact that' retailers are spending from SO to 9o per cent, of their appropriations in the daily papers shows that they learned the ‘where' of advertising.

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