NEWSPAPERS ALL THE TIME
OPINION BACKED BY EXPERIENCE. Mr Samuel A. Scribner, general manager of the Columbia Amusement Company, Chicago, U.S.A., which operates over seventy large theatres in the big cities throughput the United States and Canada, discussing the question of advertising in its various aspects, said: —■ "Put me down as Doing absolutely against billboard advertising. We cut out bill posting a.together a year ago and since then we have doubled our appropriations in the new spapers in all the cities where our theatre are located. "We used to run 10 lines in daily morning' papers, HO lines in Saturday evening papers and 50 lines in Sunday papers. Now' we are running HO lines in daily morning papers, 15 lines in Saturday evening papers, and 240 lines in all Sunday papers. "In Toronto, we ran 50 lines on Sunday and 10 lines daily. Now we are running 420 lines on Sunday and 50 lines daily. “The Columbia Theatre at Chicago last year had the best season ever and not a" line of bill posting was done. All the money was spent in newspaper advertising. 1 believe in the effoctiveM'.g of newspaper publicity. 1 study the people as I travel to and from my home in Bronxville and invariably 1 find them with their morning papers. And thev read the announcements; 1 am positive of that. "Who sees that sign up there?" poiatin" to one at Seventh avenue and 47th slTeo;, lot a tod on Ihe roof of a building and lacing Seventh, avenue. "Not the high-class theatregoer. He passes it by in the trolley or touring-ear. That's why, ns you will notice, it lias only out , | t .-i; ri;.;i 1 a •.iiiouncciiieiil. Theatre in ana‘■(■rV arc gelling wise to the tact U:ar hilling i - absolutely a use.ess evreuse Hive u •• the newspaper ail the lime. 1
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https://paperspast.natlib.govt.nz/newspapers/ST19160222.2.51
Bibliographic details
Southland Times, Issue 17663, 22 February 1916, Page 6
Word Count
306NEWSPAPERS ALL THE TIME Southland Times, Issue 17663, 22 February 1916, Page 6
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